Senior Marketing Executive

ALLIANCE GAMING SOLUTIONS (M) SDN BHD; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A fast-growing online gaming company is seeking a Senior Marketing Executive in KL Sentral. This role focuses on developing and executing digital marketing strategies to enhance brand awareness and customer engagement. Applicants should have at least 4 years of marketing experience and a strong understanding of digital channels. The position offers competitive pay and opportunities for growth within a modern, collaborative office environment.

Benefits

Prime location with excellent transport access

Modern and creative office environment

Supportive leadership and culture

Qualifications

• Minimum 4 years’ hands-on marketing experience.
• Strong understanding of performance marketing and ROI-driven campaigns.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute integrated marketing strategies.
• Create compelling content aligned with brand guidelines.
• Track and analyse campaign performance to optimise results.

Skills

Digital marketing channels

Content creation

Social media management

Market research

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Meta and Google Ads

Job description

ALLIANCE GAMING SOLUTIONS (M) SDN B is a fast-growing, innovation-led online gaming company headquartered in Melbourne, Australia, serving millions of players nationwide. Our KL Sentral office plays a critical role in supporting regional expansion, digital innovation, and high-impact marketing initiatives.

We are committed to transparency, fairness, responsible gaming, and delivering exceptional customer experiences through data-driven marketing and creative execution.

About the Role

As a Senior Marketing Executive, you will play a key role in shaping our brand presence, customer engagement, and digital marketing performance. Working closely with regional and cross-functional teams, you will plan, execute, and optimise marketing campaigns that deliver measurable business outcomes.

This role is ideal for a digitally savvy, data-driven marketer who thrives in a fast-paced environment and is passionate about building meaningful customer connections.

This is a fully on-site role based in KL Sentral. Work-from-home arrangements are not available.

Key Responsibilities

Develop and execute integrated, multi-channel marketing strategies to grow brand awareness and engagement

Create compelling content, visuals, and promotional materials aligned with brand guidelines

Manage and grow social media platforms, including content planning, publishing, and community engagement

Support the execution of marketing campaigns, events, webinars, and promotional initiatives

Conduct market research and competitor analysis to identify trends, insights, and growth opportunities

Track, analyse, and optimise campaign performance using analytics and reporting tools

Assist in managing marketing budgets and ensuring efficient allocation of resources

Coordinate with external agencies, designers, and vendors to deliver high-quality marketing assets

Maintain and update the company website and digital marketing assets

Collaborate cross-functionally to ensure marketing activities align with overall business objectives

About You

Bachelor’s degree in Marketing, Communications, or a related discipline

Minimum 4 years’ hands-on marketing experience

Strong understanding of digital marketing channels including social media, content, and email marketing

Experience in performance marketing, paid acquisition, or ROI-driven campaigns is a strong advantage

Meta and Google Ads certifications are advantageous

Excellent written and verbal communication skills

Strong organisational and project management capabilities

Detail-oriented, creative, and able to manage multiple campaigns simultaneously

Familiarity with marketing tools such as Google Analytics and social media management platforms

Passionate about innovation, data-driven decision-making, and achieving measurable marketing results

Why Join Us

Prime KL Sentral location with excellent public transport access

Modern, collaborative, and creative office environment

Supportive leadership that values ideas, initiative, and growth

A respectful, inclusive, and high-performing team culture

Competitive remuneration and clear career progression opportunities

Exposure to regional and international marketing initiatives

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• How many years' experience do you have in market research?
• How many years of digital marketing experience do you have?
• Which of the following web analytics tools are you experienced with?
• How many years of project management experience do you have?