Senior Manager, Emerging Segments & Lifestyle Strategy

Telekom Malaysia; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is seeking an experienced professional to lead consumer strategy development. The ideal candidate will have 8-10 years of experience in campaign development and a strong understanding of market segmentation. Responsibilities include strategizing and implementing lifestyle behavior strategies, collaborating with partners, and designing innovative consumer products. A degree in Business Administration or a related field is required, and knowledge of Agile methodologies is advantageous.

Qualifications

• 8 - 10++ years’ experience in consumer strategy and campaign development, preferably in telecommunication.
• Proven track record of relating insights to business initiatives.

Responsibilities

• Strategize and lead the development of emerging segments and lifestyle strategies.
• Collaborate with partners to achieve consumer revenue targets.
• Design the roadmap for lifestyle solutions development.

Skills

Business Model Canvass

Agile

Design Thinking

Education

Degree in Business Administration / Sales & Marketing / Customer Relationship / Accounting / Statistics

Job description

A leading telecommunications company in Kuala Lumpur is seeking an experienced professional to lead consumer strategy development. The ideal candidate will have 8-10 years of experience in campaign development and a strong understanding of market segmentation. Responsibilities include strategizing and implementing lifestyle behavior strategies, collaborating with partners, and designing innovative consumer products. A degree in Business Administration or a related field is required, and knowledge of Agile methodologies is advantageous.