Senior Manager Digital Acquisition & Performance Marketing

Scicom (MSC) Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is seeking a Senior Manager for Digital Acquisition & Performance Marketing. The ideal candidate will lead digital strategies, manage a high-performing team, and drive measurable results through effective performance marketing. Strong experience in analytics and a proven track record in optimizing campaigns are required. This role also involves collaboration with various teams to enhance user experience and conversion rates.

Qualifications

• 7–12 years of experience in performance marketing, growth/acquisition marketing, and analytics.
• Proven ability to manage high-performance teams.
• Strong command of performance tools.

Responsibilities

• Lead all digital acquisition strategies across paid media.
• Manage and mentor the performance marketing team.
• Own GA4 & Analytics implementation across Scicom platforms.
• Lead the social media performance function.
• Establish tracking accuracy and oversee automated dashboards.
• Collaborate with cross-functional teams to enhance features.

Skills

Performance Marketing

Growth/Acquisition Marketing

Google Ads / Meta Ads Manager

Google Analytics

Leadership

Education

Bachelor’s degree in Marketing, Analytics, IT, Business or related field

Tools

Google Analytics (certified)

CRM platforms

Data Studio / Looker / PowerBI

Job description

Senior Manager - Digital Acquisition & Performance Marketing

1. Digital Acquisition Strategies

Lead all digital acquisition strategies across paid media, including:

• Google Search, Display, YouTube, PMax
• Meta (Facebook / Instagram) campaigns

Build and scale full-funnel acquisition frameworks from awareness → conversion → retention.

Define and deliver acquisition KPIs (CAC, CPL, ROAS, conversion rates, lead quality).

Manage performance budgets and optimise cost-efficiency across campaigns.

Lead integration of UTMs, tracking links, pixels, and attribution models.

2. Performance Marketing Management

• Manage and mentor the performance marketing team (paid media, SEO/SEM, analytics).
• Act as the subject‑matter lead for conversion optimisation, audience segmentation, and customer journey performance.
• Implement constant A/B testing across ad copies, creatives, landing pages, and funnels.
• Oversee execution of performance dashboards and automated reports.

3. Google Analytics, Measurement & Insights

• Own GA4 & Analytics implementation and reporting across Scicom platforms.
• Monitor and interpret key metrics such as:
  • Active users by platform (Android / iOS / Web)
  • DAU/MAU / WAU/MAU stickiness ratios
  • Returning vs. new users and retention cohorts
  • User activity breakdown by screens/events
• Build insights that drive improvements in:
  • Onboarding
  • Drop‑off points
• Work closely with UI/UX and Product teams to execute insight‑driven improvements.

4. Social Media (Paid & Organic)

• Lead the social media performance function (strategy, planning, optimisation).
• Manage paid social campaigns and coordinate with Creative to deliver engaging assets.
• Oversee organic content calendars and ensure alignment to acquisition goals.
• Enhance landing page performance with Product & Web teams.
• Use behavioural insights and heatmap tools (Hotjar, GA events, session recordings) for CRO.
  • Student mobility/onboarding (EMGS)
  • MSME registrations
  • Digital banking/eGov platforms
• Reduce Cost Per Lead (CPL) while increasing conversion outcomes.

6. Data Governance & Reporting

• Establish tracking accuracy: pixels, tags, UTM parameters, GA events.
• Oversee automated dashboards using Data Studio / Looker / PowerBI.
• Ensure structured reporting to COO, VP DM, CEO and project owners.
• Prepare weekly, monthly & quarterly performance reports.

7. Cross‑Functional Collaboration

• Product Teams: To refine features based on user behaviour analytics.
• UX/UI Teams: To optimise flows and reduce drop‑offs.
• CRM Teams: To align acquisition campaigns with nurture journeys.
• Developers: To support tagging, events and analytics integration.
• Client Stakeholders: For campaign approvals, reporting and insights.

Qualifications

• Bachelor’s degree in Marketing, Analytics, IT, Business or related field.
• 7–12 years of experience in:
  • Performance Marketing
  • Growth/Acquisition Marketing
  • Analytics/GA4 & attribution
• Experience managing high‑performance teams.
• Strong command of performance tools, including:
  • Google Ads / Meta Ads Manager
  • Google Analytics (certified)
  • CRM platforms and retargeting frameworks
• Proven ability to drive measurable ROI.

Core Competencies

• Analytical & data‑driven
• Leadership & coaching ability
• Ability to work in high‑speed, high‑volume digital environments