Senior Executive - Marketing (Home Brand)

Public Medicare Group Sdn. Bhd.; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading healthcare company in Kuala Lumpur is seeking a Marketing Executive to develop and implement branding strategies for house brand products. The role includes conducting product performance analysis, executing marketing campaigns, and collaborating with cross-functional teams. Candidates should possess a Bachelor’s Degree in Marketing or Business Administration, along with 2–3 years of relevant experience, strong analytical skills, and proficiency in Microsoft Excel and PowerPoint. This is an excellent opportunity to enhance brand visibility and drive sales.

Qualifications

• 2–3 years of experience in brand management, product marketing, or retail category management.
• Experience with sales data, margin, and ROI analysis.
• Passionate about product development and brand building.

Responsibilities

• Develop and implement marketing strategies for house brand products.
• Conduct regular product performance analysis and prepare reports.
• Plan and execute marketing activities to enhance brand visibility.

Skills

Analytical skills

Communication skills

Negotiation skills

Project management skills

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Develop and implement marketing and branding strategies for house brand products.

Ensure consistent brand identity and positioning across all categories.

Coordinate with suppliers, designers, and internal teams to manage product launches and rebranding projects.

Monitor competitor activities, pricing, and market trends to identify growth opportunities.

Product Analysis & Performance Tracking

Conduct regular product performance analysis, including sales, margin, and inventory health.

Prepare monthly and quarterly reports on product category performance.

Identify slow-moving or underperforming SKUs and recommend corrective actions.

Use data insights to optimize product mix and pricing strategies.

Calculate product margins, cost structures, and profitability by category or SKU.

Evaluate the effectiveness and ROI of promotional campaigns and pricing initiatives.

Support budgeting and forecasting processes for house brand portfolio.

Recommend actions to improve profitability and cost efficiency.

Marketing & Promotion Support

Plan and execute marketing activities to increase brand visibility and sales.

Develop promotional materials, in-store displays, and digital content in collaboration with marketing teams.

Track promotion performance and consumer feedback to guide future campaigns.

Ensure brand alignment across all retail and online channels.

Cross-Functional Collaboration

Liaise with retail, merchandising and marketing to support brand growth.

Coordinate with retail teams to ensure effective execution of in-store brand initiatives.

Education & Experience

• 1) Bachelor’s Degree in Marketing, Business Administration, or related field.
• 2) Minimum 2–3 years of experience in brand management, product marketing, or retail category management (FMCG industry preferred).
• 3) Strong analytical skills with experience in sales data, margin, and ROI analysis.
• 4) Proficiency in Microsoft Excel and PowerPoint for data reporting and presentation.
• 5) Good communication, negotiation, and project management skills.
• 6) Passionate about product development, consumer insights, and brand building.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in market research?
• How many years' experience do you have as a New Product Introduction Executive?