Senior Digital Marketing & Partnerships — Chinese Media (Healthcare)

Hospital Picaso; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A healthcare institution in Malaysia is looking for a Senior Executive in Digital Marketing and Partnerships. This role focuses on developing and executing strategies to engage the Chinese-speaking audience through various digital platforms such as Xiaohongshu and Douyin. Responsibilities include managing social media accounts, analyzing performance metrics, and implementing targeted campaigns to drive patient acquisition. The ideal candidate should have a degree in a relevant field and strong content creation skills in Mandarin and English.

Qualifications

• Degree in Marketing, Digital Marketing, Public Relations or related field.
• Experience with Chinese social media platforms like Xiaohongshu and Douyin.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Develop content strategies for Chinese digital platforms.
• Manage social media accounts ensuring quality content.
• Plan and execute digital marketing campaigns including SEO/SEM.

Skills

Content creation in Mandarin

Knowledge of Chinese social media platforms

Analytical skills

Partnership management

Education

Degree in Marketing or related field

Job description

A healthcare institution in Malaysia is looking for a Senior Executive in Digital Marketing and Partnerships. This role focuses on developing and executing strategies to engage the Chinese-speaking audience through various digital platforms such as Xiaohongshu and Douyin. Responsibilities include managing social media accounts, analyzing performance metrics, and implementing targeted campaigns to drive patient acquisition. The ideal candidate should have a degree in a relevant field and strong content creation skills in Mandarin and English.