Sales & Marketing Manager

Reeracoen Recruitment; Seri Kembangan; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Malaysia is looking for an experienced Sales & Marketing Manager to enhance sales across Modern Trade, General Trade, and HoReCa channels. This role involves developing sales strategies, managing key accounts, and leading a team of sales professionals. The ideal candidate should possess at least 5 years of FMCG sales experience and a proven track record in sales management. Strong analytical and relationship-building skills are essential for driving team success and achieving company targets.

Qualifications

• Minimum 5 years of experience in FMCG sales.
• Minimum 2 years of management experience for a sales team.
• Willing to travel.

Responsibilities

• Develop and execute sales strategies to achieve AOP and company sales targets.
• Manage and grow business across Modern Trade, General Trade, and HoReCa channels.
• Lead, mentor, and evaluate Sales Executives and Merchandisers.
• Monitor territory performance and support finance and branches.

Skills

Strong analytical skills

Excellent communication

Relationship-building abilities

Sales management

Key account handling

Trade negotiations

Education

Bachelor's degree or Diploma

Job description

【Job Summary】
We are seeking an experienced and driven Sales & Marketing Manager to lead our sales force, build strong customer relationships, and grow our presence across Modern Trade, General Trade, and HoReCa channels. This role is ideal for a strategic thinker who can translate market insights into actionable plans, coach a developing sales team, and drive sustainable revenue growth. You will play a key role in shaping our commercial direction and ensuring seamless execution from strategy to field operations.

Key Responsibilities
1. Sales Strategy & Market Execution
• Develop and execute sales strategies to achieve AOP (Annual Operating Plan) and company sales targets.
• Plan and activate sales initiatives that drive distribution, visibility, and volume growth.
• Revive inactive accounts, identify market gaps, and penetrate new territories.
• Analyze market trends, competitors, and outlet-level performance to guide decisions.
2. Key Account & Channel Management
• Manage and grow business across Modern Trade, General Trade, HoReCa, and other channels.
• Lead annual business reviews, promotional planning, and trade term negotiations.
• Oversee trade funds and ensure spending remains within budget.
• Maintain strong relationships with key customers, distributors, and trade partners.
3. Sales Team Leadership
• Lead, mentor, and evaluate Sales Executives and Merchandisers.
• Conduct joint field visits to monitor performance and support trade execution.
• Implement clear KPIs, structured follow-ups, and accountability frameworks.
• Build a collaborative, performance-driven team culture.
4. Operational & Financial Excellence
• Work closely with logistics and supply chain to ensure product availability and timely deliveries.
• Monitor territory performance, payment collections, and aging reports.
• Support finance and branches in resolving disputes, outstanding payments, and claims.
• Maintain accurate customer information and ensure proper documentation across the sales team.

Qualifications

• Requirement
  

  【Must】
  ・Bachelor's degree or Diploma
  ・Minimum 5 years of experience in FMCG sales
  ・Minimum 2 years of management experience for a sales team.
  ・Having own car.
  ・Willing to travel

  【Advantage】
  ・Having experience managing MT/GT/HoReCa channels is highly preferred.
  ・Proven track record in sales management, key account handling, and trade negotiations.
  ・Strong analytical skills and ability to translate insights into execution.
  ・Excellent communication, presentation, and relationship-building abilities.

• English Level
  

  -

• Other Language
  

  English