Regional Sales Manager (Central)

Miaow Miaow Food Products Sdn Bhd; Seri Kembangan; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading FMCG company based in Seri Kembangan is seeking an experienced Regional Sales Manager to spearhead sales efforts. This role involves developing regional strategies, managing a sales team, building relationships with key customers, and achieving sales targets. Candidates must possess a solid background in FMCG distribution, exceptional leadership skills, and a proven track record in sales. Fluency in English and Malay is required, with Mandarin as an advantage. Competitive compensation and growth opportunities await.

Qualifications

• Minimum 8-10 years of overall sales operations experience.
• At least 5 years in a managerial role overseeing sales teams.

Responsibilities

• Develop and execute regional sales strategies to meet sales targets.
• Monitor sales performance and implement corrective actions.
• Ensure secondary sales targets achievement from distributors.
• Lead product launches and promotional campaigns effectively.
• Build strong business relationships with key customers.
• Conduct regular field visits for coaching the sales team.
• Negotiate contracts with key accounts to maximize profitability.

Skills

Sales strategy development

Leadership

Negotiation

Data analysis

Customer management

FMCG knowledge

Fluency in English

Fluency in Malay

Proficiency in Mandarin

Education

Bachelor’s or Master’s degree in Marketing and Business

Job description

We are seeking an experienced and results-driven Regional Sales Manager to lead our sales efforts within the assigned Region distribution channel. In this pivotal role, you will be responsible for achieving and exceeding sales targets, driving market share growth, and building strong, lasting relationships with key distributors and customers. You will lead, mentor, and develop a team of Area Sales Managers and Sales Representatives, executing strategic sales plans to optimize sales performance and ensure sustainable growth.

Responsibilities

• Develop and execute regional sales strategies to meet and surpass monthly, quarterly, and annual volume and value targets.
• Monitor daily/weekly sales performance against goals, implementing corrective actions as needed.
• Ensure the achievement of secondary sales targets from distributors to retailers.
• Lead the effective rollout of new product launches and promotional campaigns within the region.
• Build and maintain strong business relationships with key customers, including retailers, wholesalers, and modern trade chains, to ensure satisfaction and loyalty.
• Conduct regular field visits with the sales team to coach on journey planning, claim settlement, and merchandising fundamentals.
• Conduct regular business reviews with key customers to assess performance, ROI, and infrastructure.
• Analyze market trends and competitor activity to identify new opportunities for growth.
• Negotiate contracts, pricing, and terms with key accounts to maximize profitability.
• Ensure timely and accurate order fulfilment and the prompt resolution of customer issues.
• Prepare and present detailed reports on sales performance, market trends, and customer feedback to senior management.
• Manage regional sales budgets and expenses, monitoring performance against financial plans.
• Provide strong leadership, coaching, and mentorship to the regional sales team.
• Set clear KPIs, conduct regular performance reviews, and foster a high-performance culture.
• Promote a culture of diversity, inclusivity, collaboration, and high team morale.

Required Skills & Attributes

• Proven track record in developing and executing successful sales strategies in the FMCG sector.
• Exceptional leadership and people management skills with the ability to motivate and develop a team.
• Outstanding communication, interpersonal, and negotiation skills.
• Strong analytical and problem‑solving abilities, with proficiency in data analysis and reporting.
• Hands‑on customer management experience with a focus on delivering exceptional service.
• Solid business acumen and deep understanding of FMCG distribution dynamics.
• Fluency in English and Malay; proficiency in Mandarin is a strong advantage.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing and Business or a related field. Significant relevant working experience may be considered in lieu of a formal degree.
• Minimum 8‑10 years of overall sales operations experience within the FMCG Distribution Industry.
• At least 5 years in a managerial role, with a demonstrated history of leading and developing high‑performing sales teams.