Personal Financial Consultant, Parit Buntar Branch MY
Actively market and sell all core consumer products, primarily to branch walk‑in customers. The Personal Financial Consultant executes a consultative selling process, which involves identifying and recommending CIMB products to meet customers' financial needs.
Key Responsibilities
- To actively identify and pursue sales opportunities by:
- Generating new leads through asking for referrals, networking with lawyers, real estate agents, data mining existing depositors for additional opportunities, etc.
- Following up on leads promptly.
- Executing requisite number of con calls.
- Participating in sales activities / customer acquisition activities organised by Branch or HQ.
- To manage sales pipelines by:
- Participating in sales management routines where sales activities and results will be reviewed with BM.
- To maintain accurate and updated information by:
- Keeping abreast with updated product information and market changes (e.g., revised interest rates of CIMB products and competitors, equity, interest rate markets).
- Maintaining accurate and updated information on customers.
- Maintaining accurate and updated information on leads and pipeline reporting.
- To actively market and sell CIMB's consumer products to all customers by:
- Understanding and assessing customer requirements and recommending appropriate consumer products (using the relevant performance support tools such as Tactical Sales Tool, CPMS).
- Actively cross‑selling to CIMB's customers.
- To execute sales based on customer request on timing.
- Referring new non‑consumer lending opportunities to the appropriate units (e.g., SME desk, Business Banking).
- To work with the branch sales team to execute marketing and sales plan communicated by the Branch Manager, such as attending launch sites (e.g., product roadshows) when required.
- To ensure turnaround time for credit, wealth and bancassurance applications and fulfillment processes in system (straight‑through and forms) are within service levels agreed upon. Escalate to Branch Manager when necessary.
- To ensure completeness and accuracy of documentation or data entry upon submission or after sales services to Fulfillment Operations.
- To comply with process and procedures for sales execution, appeals, discounts, redemption, etc.
Customer Relationship
- To build and maintain long‑term and profitable relationships by:
- Providing quality customer service that upholds customer waiting time.
- Obtaining customer's feedback on sales‑related matters and informing Branch Manager where appropriate.
- Resolving customer's problems and complaints on sales‑related matters and escalating unresolved complaints to Branch Manager on an exception basis.
Compliance
- To manage portfolio risk exposure for customers (only applicable when it is technology enabled).
- To ensure that there are no discrepancies, exceptions and non‑compliance when booking rates (e.g., Unit Trust, Currency and Treasury products).
- To strictly comply with CIMB Bank's policies and procedures, including credit control procedures, audit compliance, BNM Guidelines, etc.
- To comply with sales code of ethics and governance.
- To respond to compliance enquiries from vertical line (BM, RD & CSD Head) and horizontal line (Segment Manager and Sales Segment Support Lead).
People Management
- To encourage and promote teamwork within branch sales team by:
- Providing assistance (e.g., training, knowledge sharing, covering duties) to sales team members where necessary.
- Identifying and sharing new ideas and approaches for increasing sales and maximising customer experiences.
- Maintaining a conducive and professional working relationship within the sales team.
- To project a professional business image at all times through high standards of housekeeping and personal grooming.
- To participate in the Continuous Professional Development Program.
Qualification
- University Degree (preferably in Business or Accounting).
- Banking diploma with 3 years relevant banking experience may be considered.
- Graduates and diploma holders are required to have a minimum of 4 credits in SPM.
Experience
- 2‑3 years banking / sales and marketing experience is preferable.
- Fresh graduates may be considered.
Education & Training (or equivalent)
Skill / Competencies to be updated based on Competency Modal.
Skill / Competencies
- Good networking skills, customer focus, confident, proactive and results oriented.
- Excellent communication skills. Proficient in English and Bahasa Malaysia. Mandarin is preferable but optional.
- Good business etiquette and image.
- Computer skills e.g., Microsoft Office.