Marketing Researcher, Lead Generation (Fresh Graduates)

marcus evans Group; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A global business intelligence company in Kuala Lumpur is seeking an enthusiastic Marketing Researcher. This entry-level role involves understanding events, researching target clients, and developing marketing strategies. Fresh graduates are encouraged to apply. A supportive work environment with comprehensive training is provided, plus opportunities for career advancement.

Benefits

Competitive salary package

Incentive scheme

Comprehensive induction training

Career advancement opportunities

Qualifications

• Entry level. Fresh graduates are encouraged to apply.
• Fluency in English is essential.
• Practical marketing experience is advantageous.

Responsibilities

• Develop understanding of each event.
• Analyze target client contacts based on event topics.
• Grow the contacts database through research.
• Plan and monitor marketing campaigns.
• Contribute to event marketing effectiveness.

Skills

Lead generation

Research abilities

Communication skills

Interpersonal skills

Proficiency in Microsoft Office

Education

Recognized degree or diploma in any discipline

Job description

• On-site
• Marketing

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division and Sales team as Marketing Researcher. In this role you will be working with key industry leaders and innovators. We help companies better their business through corporate meetings with targeted customers at very elite and specialized B2B events. This role is perfect for those looking to start their career in sales and business development. While sales experience is always great, it’s not necessary.

This is an in-person role located in our Kuala Lumpur office.

Key Responsibilities

• You will develop a fundamental understanding of each event.
• Analyze and identify target client contacts based on event topic and geographic markets.
• Grow, develop and improve client contact information by conducting internet and telephone research.
• Build and maintain the data quality of our contacts database.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns.

Qualifications

• Entry level. Fresh graduates are encouraged to apply.
• Recognized degree or diploma in any discipline.
• You will have a demonstrable experience in lead generation or excellent research abilities.
• Practical marketing experience will be considered an advantage.
• Fluency in English is essential and knowledge of another language (i.e. Manadarin) would be a distinct advantage.
• Excellent communication and interpersonal skills.
• Willingness to adapt to a performance driven culture.
• Must be computer literate and proficient in Microsoft Office applications.
• Able to start immediately.
• Competitive salary package.
• Incentive scheme and a supportive, professional work environment.
• Comprehensive induction training, ongoing mentoring, plus continuous on-the-job training and development.
• Promotion up the ranks is achievable with consistent high performance.
• 5-day working week full-time position.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.