Marketing - General Recruitment (2025 Intake)

Shopee; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading e-commerce platform is seeking a Marketing Associate to support marketing initiatives by executing campaigns and analyzing market trends. The role involves collaboration with cross‑functional teams to enhance brand awareness and customer engagement. Candidates should have a Bachelor's degree in Marketing or a related field and be available to start full-time in 2025. Fresh graduates are encouraged to apply, making this an excellent opportunity for new entrants into the marketing industry.

Qualifications

• Availability to start work full-time in 2025.
• 0-2 years of experience in marketing, digital marketing or e-commerce.
• Passion for e-commerce and digital marketing trends.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Monitor marketing metrics to generate insights.
• Conduct market research and competitor analysis.

Skills

Analytical skills

Proficiency in Google Analytics

Familiarity with social media platforms

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Google Analytics

Meta Ads Manager

Job description

Job Description

As a Marketing Associate, you will support Shopee’s marketing initiatives by executing campaigns, analyzing market trends, and engaging users across various channels. You will work closely with internal teams to drive brand awareness, customer acquisition, and engagement through strategic marketing efforts.

Note: This is a general job post to apply for fresh graduate role openings in Shopee MY’s Marketing team. You may indicate the specific role(s) that you’re interested to explore in your resume or during subsequent interviews.

Key Responsibilities

• Assist in planning, executing, and optimizing marketing campaigns across digital and offline channels.
• Work closely with cross‑functional teams (e.g., Business Development, Operations, Design) to ensure seamless campaign execution.
• Monitor and analyze key marketing metrics, generating insights for improvement.
• Support Shopee’s promotional events, online sales campaigns (e.g., 9.9, 11.11, 12.12), and product launches.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Assist in budget tracking, invoicing, and reporting for marketing activities.
• Stay updated with the latest industry trends and consumer behavior insights to refine marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, with availability to start work full‑time in 2025.
• 0‑2 years of experience in marketing, digital marketing, or e‑commerce (fresh graduates are welcome to apply).
• Strong analytical skills with the ability to interpret campaign performance data.
• Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, or SEO platforms is a plus.
• Familiarity with social media platforms (Facebook, Instagram, TikTok, YouTube) and content creation.
• Strong communication and project management skills.
• Ability to multitask, work under pressure, and meet deadlines in a fast‑paced environment.
• Creative mindset with an eye for detail and branding consistency.
• Passion for e‑commerce and digital marketing trends.