Marketing Executive

VAPEDREAM SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A marketing and social media firm in Kuala Lumpur seeks a Chinese individual to manage influencer partnerships and create engaging content on Xiaohongshu, TikTok, and Instagram. The candidate will be responsible for identifying content creators, analyzing trends, and executing marketing strategies. The role also involves managing relationships with influencers and contributing to event management. Competitive benefits include annual leave, bonuses, and medical leave.

Benefits

Annual Leave

Medical and Hospitalisation Leave

EPF

SOCSO

EIS

Annual Bonus

5 Working Days

Qualifications

• Fluent in Chinese to communicate effectively with the target audience.
• Experience in managing content across social media platforms.
• Ability to analyze market trends and engage with influencers.

Responsibilities

• Create and manage content on Xiaohongshu, TikTok, and Instagram.
• Identify and connect with relevant content creators.
• Support marketing strategies and analyze audience insights.

Skills

Content management on social media platforms

Influencer outreach

Trend analysis

Fluent in Chinese

Job description

We’re looking for a Chinese individual to manage our influencer partnerships, create, post and manage content across Xiaohongshu, TikTok, & Instagram.

Responsibilities

Content & Social Media Management

• Create, post, and manage content on XiaoHongShu, TikTok, and Instagram.
• Write post in Chinese that resonates with our target audience.
• Stay on top of social media trends, memes, viral content, and Gen Z culture.
• Monitor content performance and provide insights to improve engagement and conversion.

KOL & Influencer Management

• Spot and connect with content creators who align with our brand.
• Manage influencer outreach, collaborations, and gifting campaigns.
• Maintain strong relationships with creators from first contact to long-term partnerships.
• Assist with PR lists, timelines, and creator contracts.

Marketing & Campaign Support

• Assist in executing annual and quarterly marketing strategies.
• Analyse market trends, competitor activities, and audience insights for growth opportunities.
• Help manage events, pop-ups, and other brand showcases.
• Source and coordinate with external professionals: creative agencies, freelancers, KOLs, live hosts, models.
• Assist with website sales and ad hoc marketing duties.

Benefits

• Annual Leave
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• EIS
• Annual Bonus
• 5 Working Days