General Manager, Marketing, Digital & Growth

SmartHire by SEEK; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading food and beverage company is searching for a General Manager, Marketing, Digital & Growth. This role requires 12+ years of marketing leadership experience, focusing on strategic growth and brand stewardship. As a key leader, you'll develop innovative marketing strategies, oversee digital initiatives, and drive the customer journey. The company offers attractive remuneration, incentives, and health insurance as part of their commitment to employee well-being.

Benefits

Performance incentives

Health Insurance

Qualifications

• 12+ years in marketing leadership, preferably in QSR/F&B.
• Proven track record of driving revenue growth.
• Strong communication and influencing skills.

Responsibilities

• Lead integrated marketing strategies for customer acquisition.
• Oversee the full customer journey and ensure experience consistency.
• Manage marketing budgets and ensure optimal ROI.

Skills

Marketing leadership

Digital growth strategies

Commercial acumen

Stakeholder management

Analytical skills

Team leadership

Job description

General Manager, Marketing, Digital & Growth

Our client is seeking a General Manager, Marketing, Digital & Growth to join their team!

This is an exceptional opportunity for a seasoned marketing leader to drive growth and innovation across a dynamic and growing brand. You will be at the helm of shaping the brand's future, leading a talented team, and making a significant impact on the company's success.

About Our Client

Our client is a leading name in the food and beverage industry, known for its innovative approach and commitment to quality. We pride ourselves on creating a positive impact in the communities we serve.

What you'll be doing?3>

Strategic Leadership: Lead the development and execution of integrated marketing strategies that drive customer acquisition and loyalty.

Customer Journey: Own the full customer journey, from brand awareness to loyalty, ensuring a seamless experience across all touchpoints.

Brand Stewardship: Shape the brand's image, voice, and creative standards, ensuring consistency and relevance.

Campaign Excellence: Plan and execute impactful marketing campaigns that resonate with our diverse audience.

Menu Innovation: Drive menu development and product innovation to meet consumer demands and drive growth.

Digital Growth: Lead digital growth initiatives, leveraging technology and data to enhance customer engagement and transactions.

Market Insights: Utilize consumer and market insights to inform and refine marketing strategies.

Operational Excellence: Manage marketing budgets effectively, ensuring optimal ROI and financial discipline.

Cross-Functional Collaboration: Partner with various departments to ensure cohesive and effective marketing execution.

Leadership & Development: Build and nurture a high-performing marketing team, fostering a culture of ownership and continuous improvement.

Who are they looking for?

Marketing Expertise: 12+ years in marketing leadership, preferably in QSR/F&B or related industries.

Commercial Acumen: Proven track record of driving revenue and transaction growth, not just brand metrics.

Digital Savvy: Deep understanding of digital, social, media, and content-led growth strategies.

Analytical Skills: Ability to translate insights into actionable strategies and measure performance.

Leadership: Strong people leadership skills, with experience in managing cross-functional teams.

Stakeholder Management: Excellent communication and influencing skills to manage agencies and partners.

Language Proficiency: Fluency in English is essential for effective communication and collaboration.

Why should you consider this opportunity?

Our client offers an attractive remuneration package and other benefits, such as:

Performance incentives

Health Insurance

How to apply

Ready to join this role? Click Apply now to submit your resume and share your availability and expected salary with us!

All information received will be kept strictly confidential and will be used only for employment-related purposes.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How much notice are you required to give your current employer?