EXECUTIVE, PUBLIC RELATION/EVENT

KPJ Healthcare; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading healthcare provider in Petaling Jaya is seeking a skilled PR and Corporate Communications Specialist to develop PR strategies, manage events, and engage with stakeholders. The role involves crafting internal and external communications, coordinating media relations, and strengthening the hospital's brand through impactful storytelling. Candidates should have a background in public relations or communications and be capable of managing complex events and relationships. This position offers a dynamic work environment with opportunities for professional growth.

Qualifications

• Experience in public relations and corporate communications.
• Proven ability to manage events and engage stakeholders effectively.
• Skilled at media monitoring and reporting PR performance.

Responsibilities

• Develop and implement PR strategies aligned with business objectives.
• Draft internal communications and CEO management messages.
• Lead planning of hospital events and community outreach activities.
• Maintain relationships with corporate clients and industry partners.

Skills

Strong relationship-building

Crisis communication

Event planning

Media engagement

Job description

• Develop and implement PR strategies aligned with DSH2’s brand and business growth objectives.
• Create and distribute press releases, media statements, feature stories, and thought-leadership content.
• Build strong relationships with journalists, media houses, influencers, and industry partners.
• Coordinate media interviews, hospital spokesperson engagements, and press conferences.
• Manage media monitoring, tracking clippings, and reporting PR value.
• Ensure timely response to media enquiries and manage sensitive communications with professionalism.
• Support crisis communication planning and rapid-response statements.

B. Corporate Communications

• Draft internal communications, speeches, talking points, and CEO/Management messages.
• Ensure consistent brand voice across all communication platforms.
• Support development of marketing collaterals, newsletters, and social content when required.
• Uphold DSH2’s corporate image and identity in all external communications.

C. Event Planning & Management

• Lead end-to-end planning of hospital events such as: Corporate partnership events, Health talks and community outreach activities, Hospital celebrations (Doctors Day, Nurses Day, Anniversaries, Festive celebrations), CSR engagements & VIP / delegation visits (local and international)
• Prepare full logistics management including run-down, venue setup, AV, catering, guest management, program flow, emcee scripts, and post-event reports.
• Collaborate closely with internal departments, doctors, insurance partners, and vendors to ensure seamless event execution.
• Manage budget planning, negotiation with vendors, and cost effectiveness.

D. Branding & Stakeholder Engagement

• Strengthen DSH2’s positioning as a premium specialist hospital through impactful storytelling and event experiences.
• Support Group-level campaigns and collaborate with KPJ Corporate Communications.
• Maintain excellent relationships with corporate clients, embassies, international partners, insurers, and government bodies for visibility and trust-building.
• Identify PR and event opportunities that can elevate medical specialties (e.g., Robotic Surgery, MICS, Neuroscience, Heart & Lung COE).

E. Reporting & Analytics

• Prepare monthly PR/media performance reports (media reach, PR value, sentiment analysis).
• Produce post-event evaluation reports including ROI, turnout, cost analysis, and qualitative feedback.
• Maintain an updated calendar for PR activities, events, and partnership engagements.