Executive, Digital Commercial

Boustead Plantations Berhad; Selangor; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading agribusiness company in Malaysia is seeking a Digital Marketing Specialist to plan and implement marketing campaigns across various channels, including social media and e-commerce platforms. The ideal candidate will have at least 2 years of experience in marketing within the FMCG sector, a Bachelor's Degree in a related field, and proficiency in graphic design tools. This role requires excellent communication skills in both English and Bahasa Malaysia, enabling effective collaboration with various teams and a focus on ensuring brand consistency.

Qualifications

• Minimum 2 years of experience in sales or marketing of processed food or FMCG products.
• Experience with e-commerce analytics tools preferred.
• Ability to create engaging content and manage digital campaigns effectively.

Responsibilities

• Plan and implement digital marketing campaigns across various channels.
• Manage and update official online platforms including Shopee and Lazada.
• Develop engaging content strategies to promote agro-based products.
• Monitor and analyze online traffic and sales performance.
• Collaborate with teams to launch new products online.

Skills

Digital marketing

Content strategy development

Communication in English

Communication in Bahasa Malaysia

Graphic design tools proficiency

Interpersonal communication

Analytical skills

Education

Bachelor’s Degree in Marketing, Food Science, or related

Tools

Canva

Adobe Creative Suite

Microsoft Office Suite

Job description

Responsibilities

Plan and implement digital marketing campaigns across various channels (social media, email, website and e-commerce).

Manage and update official online platforms such as Shopee, Lazada, company website and social media pages.

Develop engaging content strategies (graphics, product descriptions, videos and blog posts) to promote agro-based products.

Monitor and analyze online traffic, customer engagement and sales performance using analytics tools.

Collaborate with the Product Development and Sales teams to launch and promote new products online.

Manage digital advertising budgets and optimize campaigns for maximum ROI.

Ensure brand consistency, product accuracy and positive customer experiences across all digital touchpoints.

Respond to online inquiries, manage customer feedback, and support order fulfillment coordination with the operations team.

Stay updated on current digital marketing trends, tools, and best practices in the agribusiness and FMCG sectors.

Requirements

Bachelor’s Degree in Marketing, Food Science, Business Administration or related.

Minimum 2 years' of experience in sales or marketing of processed food or FMCG products.

Experience with graphic design tools (e.g. Canva, Adobe Creative Suite) is an advantage.

Familiarity with e-commerce analytics tools and online sales platforms.

Good presentation preparation and proposal paper writing.

Excellent written and verbal communication skills in both English and Bahasa Malaysia, with strong proofreading and presentation abilities.

Good interpersonal communication skills, with the ability to influence at all levels.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Ability to handle sensitive information securely and maintain confidentiality, adhering to privacy and data protection protocols.

Ability to work independently, proactively and resourcefully, with a pleasant personality.

Able to work under pressure and capable to meet tight deadlines.