Digital Marketing Executive

Jeffery Adventure; Johor Bahru; On-site; MYR 30,000 - 45,000; Full time

Job summary

A leading marketing firm in Johor Bahru is seeking a digital marketing specialist to manage LinkedIn campaigns for higher education clients. The ideal candidate will have 2-3 years of experience in digital marketing, proven skills in LinkedIn Ads, and excellent English writing abilities. The role includes developing marketing strategies, managing content across platforms, and collaborating with cross-border teams. Benefits include annual leave and medical insurance.

Benefits

Annual Leave

Medical and Hospitalization Leave

Provident Fund / Social Security

Annual Bonus

Medical Insurance

Training Provided

Allowances Provided

Qualifications

• 2–3 years of experience in digital marketing or social media management.
• Proven expertise in LinkedIn Ads, B2B campaigns, and education marketing.
• Outstanding English writing and communication skills—creative, accurate, and professional.
• Strong understanding of SEO, Google Analytics, and content performance metrics.

Responsibilities

• Develop and execute LinkedIn marketing strategies for higher education clients.
• Create and manage LinkedIn Ads campaigns including Sponsored Content and Lead Gen Forms.
• Manage and update the company website with SEO-optimized content.
• Write, edit, and proofread exceptional English content.
• Plan and maintain content calendars for LinkedIn and digital platforms.
• Track campaign performance, prepare reports, and recommend improvements.
• Collaborate with cross-border teams to align branding.

Skills

Digital marketing

Social media management

LinkedIn Ads

B2B campaigns

Education marketing

SEO

Google Analytics

Content performance metrics

WordPress

Mandarin proficiency

Tools

WordPress

Google Analytics

Job description

Requirements

• 2–3 years of experience in digital marketing or social media management.
• Proven expertise in LinkedIn Ads, B2B campaigns, and education marketing.
• Outstanding English writing and communication skills—creative, accurate, and professional.
• Strong understanding of SEO, Google Analytics, and content performance metrics.
• Familiar with WordPress or similar CMS.
• Mandarin proficiency is a bonus for regional collaboration.
• Self-motivated, detail-oriented, and able to work independently.

Responsibilities

• Develop and execute LinkedIn marketing strategies for higher education and training clients.
• Create and manage LinkedIn Ads campaigns—including Sponsored Content, Message Ads, and Lead Gen Forms.
• Manage and update the company website with SEO-optimized content and analytics tracking.
• Write, edit, and proofread exceptional English content—from posts to long‑form articles.
• Plan and maintain content calendars for LinkedIn and other digital platforms.
• Track campaign performance, prepare reports, and recommend improvements.
• Collaborate with cross‑border teams (Singapore & Johor Bahru) to align branding and messaging.

Benefits

• Annual Leave
• Medical and Hospitalization Leave
• Provident Fund / Social Security / Tax Deductions
• Annual Bonus
• Medical Insurance
• Training Provided
• Allowances Provided