Branch Manager (Nationwide)

AFFIN Group; Genting Highlands; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading financial institution in Genting Highlands seeks a dynamic Branch Manager to lead a high-performing team and drive sales across various banking products. The ideal candidate should have at least 5 years of experience in retail banking with strong leadership skills, as well as a passion for customer service and compliance. This role offers the opportunity to make a difference in the financial services landscape.

Qualifications

• Minimum 5 years' experience in retail banking, with at least 2 years in a branch leadership role.
• Strong knowledge of banking products and compliance frameworks.
• Proven ability to drive sales performance and manage operations.

Responsibilities

• Lead branch sales across key products and develop strategies to exceed targets.
• Ensure compliance with bank policies and regulatory requirements.
• Ensure high-quality customer service and resolve complaints promptly.

Skills

Sales performance management

Customer service orientation

Risk and compliance management

Interpersonal and communication skills

Job description

Create the future with Affin! You too can make a difference. We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Purpose

The role is responsible to lead, drive and inspire a high-performing team to deliver strong business results, uphold service excellence, and ensure compliance across all branch operations. This role demands strategic leadership, operational discipline, and a passion for people development.

Job Responsibilities

• Sales & Business Growth
  • Lead and drive overall branch sales across key products: Deposits, Investments, Loans (ASBF, Smart Money, Education Loans), Bancassurance, Banca Takaful, Credit Cards, and Business Referrals.
  • Develop strategies and monitor performance to meet and exceed monthly and annual sales targets.
• Operational Excellence & Compliance
  • Lead day-to-day branch operations in strict adherence to Bank policies, BNM guidelines, and regulatory requirements.
  • Ensure staff compliance with internal controls, SOPs, Branch Manual, and all statutory obligations.
  • Maintain strong audit outcomes by proactively resolving findings and ensuring timely report submissions.
  • Serve in key oversight roles, including BCM Coordinator (Business Continuity & Call Tree Exercises), BUCO Representative, Complaint Liaison Officer (CLO) and OSHA Coordinator.
  • Foster a strong culture of compliance through ongoing coaching, reminders, and proactive risk awareness.
• Customer Experience
  • Ensure efficient, high-quality customer service in line with SLA standards.
  • Address and resolve customer complaints promptly and professionally.
  • Ensure service accuracy and timely response to CCQ and feedback.

Job Requirements

• Minimum 5 years’ experience in retail banking, with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory/compliance frameworks (BNM, AML/CFT, etc.).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
• Excellent interpersonal and communication skills, with strong customer service orientation.
• Analytical and detail-oriented, with sound decision-making skills and ability to manage risk and compliance matter
• Candidates currently holding roles such as Sales Team Lead, Sales Manager, or Senior Relationship Manager are strongly encouraged to apply.