Assistant Manager, Retail Excellence & GTM

CARSOME; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading automotive platform is seeking a strategic and execution-driven Manager for Dealership Standards & Go-To-Market strategies. This role involves enhancing dealership performance and ensuring compliance with brand standards. The ideal candidate has over 5 years of experience in dealership operations or GTM strategy within the automotive sector. A Bachelor's degree in a related field is required. This position offers a dynamic work environment focused on innovation and continuous improvement.

Qualifications

• Minimum 5 years of experience in dealership operations or GTM strategy.
• Solid understanding of dealership environments and SOP development.
• Proactive and hands-on approach with bias toward execution.

Responsibilities

• Develop, enforce, and enhance operational SOPs for dealership network.
• Lead planning and execution of GTM strategies for new product launches.
• Conduct market research and competitor benchmarking.

Skills

Project management

Cross-functional collaboration

Analytical mindset

Data-driven decision making

Education

Bachelor’s degree in Business, Operations, Marketing, or related field

Job description

Overview

Embark on a career at CARSOME, where our vision is to create the most trusted vehicle ownership ecosystem that is driven by technology and data. Join us in our mission to deliver unparalleled peace of mind to customers throughout their pre-owned vehicle ownership experience. At CARSOME, we are guided by values that prioritize our customers, encourage collaborative problem-solving, strive for continuous improvement, and foster bold yet thoughtful innovation. We're committed to efficient, humble leadership and taking ownership in our roles, always aiming to positively impact our employees, customers, and community.

We are looking for a strategic and execution-driven Manager, Dealership Standards & Go-To-Market to elevate CARSOME’s dealership network performance and drive high-impact Go-To-Market strategies. You will ensure consistent execution of dealership SOPs, compliance with brand standards, and collaborate cross-functionally to roll out new campaigns, promotions, and market activations.

Your Day-to-Day

Dealership Standards

• Develop, enforce, and enhance operational SOPs for CARSOME’s dealership network to ensure a standardized, high-quality customer experience.
• Define dealership KPIs and implement regular monitoring tools (e.g., audits, scorecards, dashboards) to evaluate operational compliance and performance.
• Conduct field visits and operational reviews to provide actionable feedback and continuous improvement plans.
• Train and support dealership teams to ensure understanding and execution of brand and operational standards.
• Coordinate with internal teams (e.g., Sales, Training, Quality Assurance) to roll out new processes and address operational gaps.

Go-To-Market (GTM) Strategy

• Lead the planning and execution of GTM strategies for new product launches, campaigns, and market rollouts.
• Work with cross-functional teams (Marketing, Sales, Product, Operations) to ensure cohesive execution of GTM plans.
• Conduct market research and competitor benchmarking to support product positioning, campaign design, and pricing strategy.
• Analyze post-launch performance metrics and optimize strategies for future rollouts.

Your Know-How

• Bachelor’s degree in Business, Operations, Marketing, or a related field.
• Minimum 5 years of experience in dealership operations, GTM strategy, or channel enablement—ideally within automotive, digital, or retail sectors.
• Solid understanding of dealership environments, SOP development, and performance tracking.
• Strong project management and cross-functional collaboration skills.
• Analytical mindset with the ability to translate data into strategic decisions.
• Proactive, hands-on approach with a bias toward execution and ownership.