Assistant Manager & Commercial Planning & Data Analytics

QSR Brands; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading QSR company is seeking an Assistant Manager – Commercial Planning & Data Analytics to drive growth through data-led decision-making. In this role, you will analyze sales performance, develop sales forecasts, and conduct pricing studies. The ideal candidate will have 4-7 years of experience in business analysis or marketing analytics with strong analytical skills and proficiency in Excel, SQL, and Power BI. This is a dynamic opportunity to shape strategies that directly impact business performance in a fast-paced environment.

Qualifications

• 4–7 years' experience in business analysis, finance, demand planning, or marketing analytics.
• Comfortable working in a fast-paced, deadline-driven environment.

Responsibilities

• Analyze sales performance, marketing campaigns, and product launches.
• Develop sales forecasts and monitor forecast accuracy.
• Conduct pricing studies and track competitor activities.
• Build short- and long-term demand forecasts.
• Leverage consumer insights and ensure data accuracy.

Skills

Analytical skills

Excel

SQL

Power BI

Tableau

Education

Bachelor’s Degree in Accounting, Finance, Economics, or related field

Job description

Are you passionate about turning data into meaningful business insights? Join our Marketing team as an Assistant Manager – Commercial Planning & Data Analytics, where you’ll play a critical role in driving growth through data-led decision-making.

In this role, you’ll support sales forecasting, demand planning, pricing analysis, and performance reporting, helping the business stay competitive in a fast-paced QSR environment.

What You’ll Be Doing

📊 Portfolio Performance Analysis & Reporting

• Analyze sales performance, marketing campaigns, promotions, and product launches
• Measure campaign ROI, customer acquisition, and retention
• Provide insights on customer behavior across menu and sales channels

📈 Sales Forecasting & Budgeting

• Develop WTD, MTD, and YTD sales forecasts by menu item and channel
• Monitor forecast accuracy, analyze variances, and recommend corrective actions
• Support budgeting through historical and predictive trend analysis

💰 Pricing & Competitor Analysis

• Conduct pricing studies to ensure competitiveness and profitability
• Track competitor activities, promotions, and market trends
• Recommend pricing adjustments and menu positioning strategies

📦 Forecasting & Demand Planning

• Build short- and long-term demand forecasts for products and campaigns
• Partner with Marketing, Operations, and Supply Chain to align plans
• Apply data-driven models to anticipate shifts in customer demand

🔍 Data & Market Intelligence

• Leverage consumer insights, market research, and competitive intelligence
• Ensure data accuracy across reporting platforms (menu & channel mapping)
• Translate industry trends into actionable recommendations

🤝 Collaboration & Partnerships

• Work closely with internal teams and external vendors
• Support test‑and‑learn initiatives to optimise revenue forecasting and analytics

What We’re Looking For

• Bachelor’s Degree in Accounting, Finance, Economics, or a related field
• 4–7 years’ experience in business analysis, finance, demand planning, or marketing analytics
• (QSR / F&B / Retail background is an advantage)
• Strong analytical skills with hands‑on experience in Excel, SQL, Power BI / Tableau
• Commercial mindset with strong problem-solving and communication skills
• Comfortable working in a fast‑paced, deadline‑driven environment

✨ Why Join Us?

You’ll be part of a dynamic team where data shapes strategy, insights drive action, and your work directly impacts business performance.