Area Sales Manager

Suntory Holdings Limited; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beverage company in Malaysia is seeking an Area Sales Manager to lead and manage a sales team in Petaling Jaya. This role focuses on driving sales growth through strategic trade initiatives in a dynamic FMCG environment. The ideal candidate will have a business degree, a minimum of 5 years in FMCG General Trade, and strong leadership skills. Opportunities for career development and exposure to strategic decision-making are included, along with a commitment to fostering an inclusive workplace.

Benefits

Career development opportunities

Dynamic FMCG environment

Exposure to strategic decision-making

Qualifications

• Minimum 5 years in FMCG General Trade, with proven ability to manage GT independently.
• Demonstrated success in achieving sales targets and managing key accounts.

Responsibilities

• Lead and manage a team of sales representatives and Preferred Distributors.
• Drive sales growth by implementing regional trade strategies.
• Achieve sales targets and maintain accurate sales forecasts.
• Optimize trade funds and manage rebates effectively.

Skills

Leadership skills

Commercial acumen

Analytical mindset

Resilience

Interpersonal skills

Education

Business degree or equivalent

Job description

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Malaysia, we are proud to be part of the globalSuntory Group, a Japanese multinational renowned for its unwavering commitment tohealth,wellness, andenriching lives. With a legacy deeply rooted ininnovation andnatural science, we deliver high-qualityhealth enrichment andfunctional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to“Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well-being — from the inside out.

About your role

As an Area Sales Manager (Johor), you will lead and manage a team of sales representatives and Preferred Distributors within your designated region. Your primary responsibility is to drive sales growth by developing and implementing regional trade strategies, ensuring efficient trade spend, and maintaining accurate forecasts. This role is pivotal in strengthening Suntory’s presence in General Trade channels.

What You'll Do

• Deliver Commercial Results:
  • Achieve sales targets and profit objectives for PDs and MT.
  • Ensure accurate monthly sales forecasts and healthy inventory levels.
  • Optimize trade funds and manage rebates effectively.
• Execute Trade Strategies:
  • Coordinate promotions and display setups with internal teams and PDs.
  • Conduct weekly trade visits to monitor execution and compliance.
  • Lead monthly and quarterly business reviews with PDs and top management.
• Drive Operational Excellence:
  • Manage route planning, census checks, call cards, and chiller deployments.
  • Collaborate with demand planners and supply chain to meet KPIs.
• Develop Talent:
  • Foster a high-performance culture and maintain strong team morale.

What's in it for you

• Opportunity to manage a high-impact region contributing significant sales (Beverage: 75%, Health Enrichment: 25%).
• Exposure to strategic decision-making and cross-functional collaboration.
• Be part of a dynamic FMCG environment with strong growth potential.
• Career development in leadership and commercial strategy within a global brand.

What You need to be successful

Education: Business graduate or equivalent. Experience: Minimum 5 years in FMCG General Trade, with proven ability to manage GT independently. Skills & Attributes:

• Strong leadership and interpersonal skills.
• Commercial acumen and analytical mindset.
• Resilience and positive attitude.
• Ability to translate category marketing insights into actionable strategies.

Track Record: Demonstrated success in achieving sales targets and managing key accounts.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.