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Digital Marketing Specialist
Job summary
A leading marketing firm in Jakarta Utara seeks a Digital Marketing Specialist to develop and optimize marketing performance across platforms like Google Ads and social media. Responsibilities include executing campaigns, analyzing KPIs, and managing social media content. Ideal candidates hold a Bachelor’s degree in marketing and possess strong communication and project management skills.
Qualifications
- Experience in budgeting and negotiation is an advantage.
- Able to work independently and as part of a team.
- Open to feedback and willing to reflect.
- Years of experience as a Digital Marketing Specialist.
Responsibilities
- Plan, execute, and optimize all marketing campaigns.
- Monitor and analyze KPIs to maximize ROI.
- Create and manage social media content.
- Coordinate with sales team for marketing plan execution.
- Monitor influencer performance and maintain communications.
Skills
Education
Develop, implement and optimize business marketing performance across various platforms: Facebook Ads, LinkedIn, Instagram, YouTube and other channels. Also covers building brand awareness for the company’s imported goods and initiating marketing activities through events and tactical campaigns.
- Plan, execute, and optimize all campaigns (paid and unpaid) on Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor and analyze KPIs to ensure campaign success and budget efficiency to maximize ROI.
- Create or re‑energize website and social media pillars and detailed planning and direction, together with the General Manager.
- Work with the design team to create creative contents and ads within an annual calendar.
- Set timeline/calendar posts for Instagram, Facebook, LinkedIn, and YouTube (if applicable).
- Coordinate and work closely with the Sales team to complete the marketing plan and implementation for each high‑end brand held by PT. Bintang Timur.
- Execute and publish social media posts of PT. Bintang Timur.
- Maximize social media posts for Shimano.BT.Indonesia and on other platforms.
- Track daily dashboards (traffic, CTR, conversion, chat SLA, rating) and flag issues to the General Manager.
- Implement retargeting strategies to improve conversion rates.
- Coordinate sample loans and content pulls with dealers, mechanics, and cycling communities.
- In charge of social media correspondences/messages; communications monitored and responded to within 24 hours.
- In charge of monitoring all influencers managed by PT. Bintang Timur – compile, plan, and communicate quarterly and yearly plans with each influencer.
- Monitor and summarize the performance of all active influencers on a monthly, quarterly, and yearly basis to provide insights on effectiveness.
- Keep up with industry trends and changes.
- Bachelor's degree in marketing, advertising, public relations, journalism, or related fields.
- Able to work independently and as part of a team.
- Open minded, open for feedback, and willing to reflect.
- Experience in budgeting and negotiation is an advantage.
- Strong communication and project management skills.
- Creative mindset for marketing campaigns and events.
- Ability to analyze data and translate insights into actions.
- Years of experience as a Digital Marketing Specialist (specific years to be specified by applicant).
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.