Performance Marketing Analyst - Majamojo

INDICO by Telkomsel; Daerah Khusus Ibukota Jakarta; On-site; IDR 499.417.000 - 832.363.000; Full time

Job summary

A leading mobile gaming company in Jakarta is seeking a Senior Performance Marketing expert to drive user acquisition and growth. The ideal candidate should have 3-6 years of experience in performance marketing, excellent analytical skills, and a passion for gaming. This role involves leading campaigns across various channels and collaborating with product and creative teams for optimal results.

Qualifications

• 3-6 years of experience in performance marketing or user acquisition, preferably in mobile gaming.
• Deep hands-on knowledge of performance marketing tools and app tracking.
• Strong analytical skills with the ability to translate data into actionable strategy.

Responsibilities

• Lead paid marketing initiatives across various channels.
• Develop and maintain growth forecast models.
• Collaborate with product and creative teams to optimize campaigns.

Skills

User acquisition

Campaign optimization

Analytical skills

Collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Business, or Data/Analytics

Tools

Google Ads (UAC)

Meta Ads Manager

Appsflyer

Firebase Analytics

Job description

About the Role

We’re looking for an experienced and strategic Senior Performance Marketing who can drive user acquisition, player quality, and monetization growth across Majamojo’s game portfolio. This role combines hands‑on campaign execution with strategic leadership — balancing data‑driven performance optimization with strong understanding of brand visibility and product awareness in the gaming ecosystem.

You will lead paid marketing initiatives across UA, retargeting, in‑app ads, and awareness channels, working closely with creative, product, and monetization teams to ensure sustainable ROI and player lifetime value.

What You Will Do

User Acquisition & Growth

• Plan, execute, and optimize multi‑channel campaigns across Google UAC, Meta Ads, TikTok Ads, ASA, Unity Ads, IronSource, Moloco, and others.
• Manage campaign structures, bidding strategies, and budget pacing to achieve CPI, ROAS, and LTV targets.
• Develop and maintain a growth forecast model based on acquisition cost, retention, and monetization KPIs.
• Analyze existing channels and identify new opportunities to increase ROI and new users.
• Integrate ad channels with data analytics tools such as Adjust and Firebase.

Product & Brand Awareness

• Design and execute brand awareness and product visibility campaigns (YouTube, TikTok TopView, influencer, display) to expand reach and strengthen IP presence.
• Coordinate with brand and content teams to align messaging between performance and brand campaigns.
• Analyze uplift in awareness, engagement, and organic install growth from upper‑funnel efforts.

In‑App Ads Monetization

• Collaborate with the monetization team to optimize in‑app ad networks (AdMob, Unity Ads, AppLovin MAX, IronSource).
• Track ad fill rate, eCPM, ARPDAU, and balance between ad monetization and user experience.
• Suggest creative placements or event‑driven ad triggers to increase ad revenue without harming retention.

Creative Strategy & Asset Intelligence

• Analyze ad creative performance and identify winning themes, messages, and formats.
• Work closely with the creative team to brief data‑inspired asset requests (video, static, playable ads).
• Build and maintain an asset performance dashboard with clear recommendations per audience segment.
• Research trending creatives in the market and apply the findings to enhance asset performance and campaign results.

Reporting & Leadership

• Lead weekly performance reviews with product and finance to align UA efficiency and revenue targets.
• Provide insights and learnings across CPI, ROAS, LTV, Retention, and cohort performance.
• Mentor and develop junior performance marketers to execute with operational excellence.

Requirements

• Bachelor’s degree in Marketing, Business, or Data/Analytics.
• 3‑6 years of experience in performance marketing or user acquisition, preferably in mobile gaming or app publishing.
• Deep hands‑on knowledge of Google Ads (UAC), Meta Ads Manager, TikTok Ads, ASA, Unity / IronSource / AdMob / AppLovin MAX.
• App tracking tools: Appsflyer, Adjust, Firebase Analytics.
• Cohort and revenue analysis (ROAS, LTV, ARPU, Retention).
• Strong analytical skills with the ability to translate data into actionable strategy.
• Proven success managing large budgets and scaling paid campaigns profitably.
• Understanding of upper‑funnel marketing (awareness, influencer, video, PR synergy).
• Experience collaborating with product, creative, and BI teams in fast‑paced environments.
• Excellent communication and presentation skills in both Bahasa Indonesia and English.
• Passion for games, mobile apps, and player communities.

Nice to Have

• Experience with creative automation / asset versioning tools.
• Familiarity with programmatic buying platforms or DSPs (e.g., Liftoff, Mintegral, Moloco).
• Basic SQL / data visualization (Looker, Tableau, Data Studio).
• Prior work in Southeast Asia gaming markets (Indonesia, Philippines, Thailand, Malaysia).