Jobs at TikTok in Germany

Our client is a leading fashion high street player. They're looking for a Video content Creator.

Location: Hybrid - 3 days in the London-based office

Salary: up to 45K

The Video content Creator is part of our dynamic Content team sitting within the Creative team.

Reporting to the Senior Content and Art Direction Lead, you are responsible for conceptualizing, creating, and executing video content for a variety of paid performance channels, including social media (inc. Paid Social), YouTube, styling videos, seasonal campaigns, on-site needs, and support with Design and VM presentations.

A strong, versatile storyteller with a deep understanding of the fashion industry and marketing strategies is essential.

You have an exceptional creative eye and a passion for fashion, with the ability to craft engaging, high-quality, and lo-fi, in-the-moment video content that resonates with our audience and drives conversions.

You should be comfortable working in a fast-paced environment, collaborating with cross-functional teams, and keeping up with trends in both fashion and digital marketing.

You live and breathe innovation in video content creation, are commercially aware, and able to push boundaries.

You will build strong relationships with our customers through exciting and engaging video content that is always relevant and relatable.

We want to create a fashion buzz around every piece of content we create, owning fashion trends, starting conversations, and tapping into cultural moments.

As part of the Creative collective, you will play a critical role in shaping the brand’s visual identity, ensuring that all video content reflects the brand's values and resonates with our target audience, creating brand love.

Accountabilities & Responsibilities

• Develop original video concepts that align with our brand's vision and commercial goals.
• Working with the Senior Content and AD lead, develop and implement a video content strategy that aligns with the brand's objectives, seasonal campaigns, product launches, and promotions.
• Create compelling video content for all paid performance channels, including Facebook, Instagram, TikTok, YouTube, and on-site.
• Plan and execute the production of video content working with the seasonal content calendar product pushes, trading add-ins, 'in-the-moment' culturally reactive pieces, and campaign alignment ensuring video content is on-brand, inspiring, balanced, and aligns with key commercial levers.
• Educate and inspire the customer on the newest fashion trends and volume core lines with the same passion whilst remaining friendly and inspirational.
• Collaborate with the Content, Creative, Styling, and Marketing teams to understand key product and business objectives and ensure that video content is optimized for each platform and performance channel. Tailor video assets for different formats, such as feed posts, Stories, carousel ads, YouTube pre-rolls, and banner videos.
• Produce video content aimed at maximizing ROI and driving sales. Work closely with the performance marketing team to test and iterate video creative across multiple campaigns and channels. Analyze the effectiveness of video content and continuously optimize based on data insights.
• Stay ahead of the pack with the latest trends in digital content creation, fashion marketing, and emerging platforms. Bring fresh, innovative ideas to the table and explore new ways to engage our audience through video.
• Manage the video content creation process from ideation through to delivery, ensuring all deadlines are met and content is produced within budget. Maintain an organized workflow and communicate effectively with stakeholders across the business.
• Produce video content for Creative, Styling, Design, and VM teams to land seasonal product drops, including product demonstrations, lookbooks, and other on-site engagement videos.
• Be an effective cross-team collaborator with the ability to foster productive internal relationships including but not limited to Content, Creative, Design, Styling, Brand Marketing, Digital Commerce, Social, Studio, and VM.
• Manage the end-to-end production of campaign video assets from concept to post-production, ensuring timely delivery and alignment with creative and marketing timelines and objectives.
• Ensure all video content maintains a consistent brand voice, tone, and aesthetic that aligns with the brand's vision, image, and style guidelines.

Technical Knowledge & Experience

• An exceptional eye for details.
• 5 years of experience in fashion/retail video content creation, with a strong portfolio showcasing work across various digital marketing channels (paid social, YouTube, etc.) and on-site video content.
• Proficiency in video production and editing software (Adobe Premiere Pro, Final Cut Pro, After Effects, etc.).
• Strong understanding of digital advertising trends and platform requirements (Instagram, Facebook, TikTok, YouTube, etc.) with equally strong understanding of video metrics and KPIs, with the ability to optimize content for engagement, click-through rates, and conversion rates.
• Familiarity with video optimization strategies for paid campaigns (A/B testing, creative iteration, and performance metrics).
• Strong eye for fashion, trends, and brand storytelling.
• Always thinking of new ways to do things, bringing fresh ideas and unique perspectives to video content creation that will resonate with a fashion-loving audience.
• Comfortable interpreting data and feedback to refine and optimize video content for performance marketing campaigns.
• You’re a self-motivator, able to work independently, manage multiple projects, and thrive in a fast-paced environment while maintaining high standards of creativity and quality.
• Experience with live streaming and social events.

Measures / Key Performance Indicators

• Video content is original, informative, and commercial.
• Video content is on brand and establishes and adheres to the overarching vision.
• Strategic team player with a clear focus and plan.
• Engaging response to paid video content.
• ROI on product pieces.
• Ongoing proven customer engagement content.
• Constantly innovating and pushing content forwards.
• Builds strong relationships across the teams.