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A leading pet nutrition company is seeking a Media Manager in Aimargues, France. The role involves developing and executing media strategies and managing budgets. Ideal candidates will have significant media agency experience, strong project management skills, and be fluent in both English and French. This position offers a multicultural work environment and a commitment to CSR initiatives.
Media Manager France (H/F/X)
Type of contract : Permanent
Segment : Royal Canin
Location : France, Aimargues (proche Montpellier)
The media manager will be responsible for developing and managing the executional comms plans across paid and owned media with the objective of implementing the cluster's brand and media strategy.
Ranging from brand awareness through to engagement and conversion. You will report into the Regional Media Lead and work with the other Media managers, global and Mediacom to define, implement and execute best in class media strategies for the markets you are responsible for.
5 years’ experience Media agency experience or relevant experience in-house at client is a must
Great written and verbal communication
Strong experience in (paid especially Digital) media across full funnel of media, having worked with or for agencies, brand, comms and preferably D2C/e-commerce teams.
Specialism in all aspects of paid media to secure brand equity building as well as biddable & performance media to drive short term sales impact;
Proven track record to leveraging outcome based KPIs, measurements including brand health and media measurement solutions.
Experience in project management and ability to lead complex and numerous projects for short term and long-term impact
Proficiency in English and French, both oral and written
Collaborate with regional BAPO lead for the cluster to define pinpoints and jobs to be done.
Using the regional brand and media strategy and in cooperation with Mediacom develop the annual media executional plans for the cluster and markets.
Member of European Regional Media Team and deploying best practise/ Test & Learns.
Work with regional media managers and local MSD to develop and execute media plans ensuring market intimacy and taking media & tech landscape learnings into consideration.
Share latest best practice for producing effective ‘Fit for Platform’ content. This includes supporting the regional media team on capability building through specific media topics, e.g. Addressable.
Owns the execution of the in-year media execution plan with the agency team.
Drive ROI of media and responsible for managing the full A&CP budget & process cycle.
No direct reports but indirect leadership to multiple stakeholders.
For Retail Media Expert add: develop retail media strategies that align with business objectives and market needs, ensuring coordination with cross-functional teams, media cluster managers for consistent messaging across activations. Working with EKA and PSR pillar stakeholders on schedule management, KPI setting and measurement
Collaborate with data analytics teams to develop and implement tech-driven solutions that enhance retail media effectiveness, helping build out a global scorecard for KPI standardization.
You will work in a multicultural environment (more than 40 nationalities) and where your dog will be welcomed by more than 100 other Associates’ dogs at the office!
You will work in a unique campus, which gathers more than 800 Associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group
A unique and ideal work environment to become the leader in health through nutrition for cats and dogs!
You will evolve in the heart of an innovative production plant that will challenge you, on a daily basis
Royal Canin's CSR commitments, to build a better world for tomorrow:
Since 2015, no waste to landfill is made by the 16 Royal Canin factories in the world
All Royal Canin products manufactured in Europe are ISO 14001 certified from design to factory gate
Since 2017, Royal Canin has supported the K-DOG program of the Curie Institute, which trains dogs to detect breast cancer via olfaction
* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.