Directeur Marketing à France

At Alstom, we understand transport networks and what moves people. From high-speed trains, metros, monorails, and trams, to turnkey systems, services, infrastructure, signalling and digital mobility, we offer our diverse customers the broadest portfolio in the industry. Every day, more than 80 000 colleagues lead the way to greener and smarter mobility worldwide, connecting cities as we reduce carbon and replace cars.

PURPOSE OF THE JOB :

Alstom and the Digital & Integrated Systems (D&IS) Product Line is entering a new strategic cycle with high degree of business performance ambition. Along this new cycle some major strategic changes are to be well tackled in the coming months

1 / Continuous adjustment of the mix of our activities

2 / Deliver a step in terms of operational performance / efficiency

3 / Rise of digital content within our projects / portfolio to deliver

In this dynamic context, this position will be in charge on behalf of the D&IS President with the support of the strategy & commercial team reporting to this role to :

• Steer and monitor implementation of the strategic plan incl. Merger & Acquisition pipeline
• Steer & secure alignment with regions on the commercial pipeline
• Monitor market evolution and competitor & produce the market price for key tenders
• Steer the D&IS solutions and product marketing strategy

KEY ACCOUNTABILITIES :

D&IS Strategy and Market analysis

• Drive the adoption and monitoring of the D&IS strategic plan and ALSTOM Digital strategic plan , in coordination with D&IS platforms, Regions and Corporate strategy team
• Support communication of the plan to various forums (regions, platforms, Board)
• Provide market intelligence (, market shares, insights on competition, trends) to the D&IS leadership team and ensure collaboration with UIC, UITP, UNIFE
• Prepare and review the D&IS Country Strategic Plans
• Provide D&IS perspective and support to the Corporate strategic team, and support preparation of key presentations (, Board presentation)

D&IS M&A :

• Structure M&A target list by platform & geographies & run investigations on pursued targets
• Continuous support of AT-BT merge remedies routine meetings with authorities

D&IS commercial pipeline management and market pricing production

• Drive the commercial order list prioritization with Alstom regions (Commercial Carrousel)
• Secure order mix evolve as planned ( small orders & services business growth) alongside D&IS platforms
• Deliver the market price for D&IS key tenders worldwide assessing competitors potential moves

D&IS product marketing

• Organize and participate to major marketing event ( Innotrans, UITP)
• Animate the sales network on D&IS products
• Develop and deploy the product marketing plans (marketing campaigns on new products, product sheets production and update, case studies for internal communication…)

Special transformation projects

• Drive ad-hoc projects such as operational or organization transformations beyond strategic or commercial topics on behalf of D&IS President or Engineering VP

BEHAVIOUR & SKILLS :

• Global thinking , business oriented, understanding of market needs and competitive trends
• Well organized with capacity to synthetize clear presentations to the Top Management
• Past experience in strategy is required
• Analytical skills and large data set processing
• Capability to represent Alstom & work with customers, develop credibility.
• Convincing and influencing, good skills in communication
• Open minded, innovative, team player

You don’t need to be a train enthusiast to thrive with us. We guarantee that when you step onto one of our trains with your friends or family, you’ll be proud. If you’re up for the challenge, we’d love to hear from you!

Important to note

As a global business, we’re an equal-opportunity employer that celebrates diversity across the 63 countries we operate in. We’re committed to creating an inclusive workplace for everyone.

Job Type : Experienced

D&IS Strategy & Commercial Director • Saint-Ouen, FR