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Dorna Sports is an international sports management, marketing, and media company, founded in 1988, and has been the exclusive commercial and television rights holder for the FIM Road Racing World Championship Grand Prix (MotoGP) since 1991, along with the MOTUL FIM Superbike World Championship, the FIM CEV Repsol, the Red Bull MotoGP Rookies Cup, the Idemitsu Asia Talent Cup, the British Talent Cup, and the Northern Talent Cup, the latest included within the Road to MotoGP program.

The company has experienced continued growth over the years. It has worked closely with governing bodies and aims to use experience and knowledge as an engine for the development and expansion of motorsport, as well as continuing to create initiatives to reach fans across the globe.

We are seeking a highly analytical and detail-oriented Social & Media Analyst to join our Marketing team. This role is crucial for analyzing social media performance, tracking media coverage, conducting social listening, and generating insights that drive engagement, brand growth, and media impact.

The ideal candidate is a data-driven professional with a strategic mindset, passionate about leveraging analytics to inform decision-making and enhance social media strategies. You will collaborate closely with cross-functional teams to optimize content performance and ensure alignment with business objectives.

• Actively monitor news media trends and coverage related to MotoGP.
• Track and analyze media reach, sentiment, and share of voice across digital, print, and broadcast platforms.
• Develop global media impact reports for specific activations and campaigns.
• Evaluate the effectiveness of PR and media strategies, providing actionable insights.
• Benchmark MotoGP’s media presence against industry competitors and trends.
• Support crisis communication efforts by tracking and assessing media narratives.

• Analyze and interpret key performance metrics for organic social media across all platforms, including engagement rates, reach, impressions, and follower growth.
• Conduct social listening to monitor brand sentiment, emerging conversations, and audience trends.
• Provide data-driven recommendations to refine social media strategies and enhance audience engagement.
• Collaborate with content and paid media teams to optimize engagement strategies and standardize measurement methodologies.
• Benchmark social media performance against competitors and industry standards, identifying opportunities for innovation and differentiation.

• Experience: 3-5 years in social media analytics, media analysis, or a related field, preferably within sports or entertainment.
• Technical Skills: Proficiency in social media analytics tools (e.g., Sprinklr, Brandwatch) and media monitoring platforms (e.g., Meltwater, Cision).
• Data Analysis: Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Social Media Expertise: Understanding of both paid and organic social media strategies and their impact on brand marketing and business objectives.
• Reporting & Visualization: Experience with data visualization tools (e.g., Power BI, Google Data Studio) is a plus.
• Industry Knowledge: Passion for social media trends, audience behavior, and digital storytelling in the sports industry.
• Collaboration: Ability to work cross-functionally, managing multiple stakeholders in a dynamic environment.
• Languages: Fluent in English and Spanish.

• Work with a dynamic team at the forefront of sports marketing and media analysis.
• Play a key role in shaping MotoGP’s media and social media strategies through data-driven insights.
• Be part of a global sports phenomenon with a massive fan base and media presence.

If you are passionate about media and social media analytics and want to be part of an exciting global sports organization, we would love to hear from you!

Dorna is an inclusive company and guarantees respect for the diversity of its employees. The company does not discriminate due to gender, age, race, culture, physical ability, or any other reason. Candidates will never be eliminated from consideration due to any of those stated factors.