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We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

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A day in the life:

• As a Senior Strategist, Data Operations you will be responsible for leading and executing client technical analytics projects associated with implementing their martech ecosystem, including digital analytics, marketing pixels, and other third-party vendor data. A core technical foundation of all key tag managers, web analytics tools, and media marketing vendors is critical to this role. You will be the technical lead in providing innovative solutions so that clients can best optimize marketing spend and drive new revenue and customers.

Responsibilities:

• Managing and monitoring technical projects related to the clients marketing analytics ecosystem
• Architecting and executing complex analytics project plans in collaboration with other Power Digital team leads covering data collection strategy, implementation, and QA.
• Performing best practice testing and QA of the analytics solutions ensuring data quality and accuracy
• Support the team and client base to help identify opportunities for client expansion through the data collection and insights provided from our solutions
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 3+ years of Tag Management experience with some/all of the following tools: Google Tag Manager, Adobe Launch, Tealium, Segment
• 3+ years of web analytics experience implementing and administrating site analytics tools such as Google Analytics 4, Adobe Analytics, Amplitude, and Mixpanel
• Robust knowledge of data privacy and governance best practices and server-side implementation methods related to ad-tracking. Preference will be given tool experience within Shopify, Elevar, GTM server side, Blotout.
• 2+ years experience working with database structures, data pipelines and queries. Preference will be given to experience within Snowflake and Google BigQuery.

Key Performance Indicators (KPIs)

• 75% monthly client hourly billing
• 15% monthly capacity towards helping cross/upselling new analytics project work
• 10% monthly capacity towards helping PDM with client troubleshooting

Most Important Things (MITs)

• Bring a positive hard working attitude each day and have a hunger to learn
• Be able to explain complex technical solutions simply to marketers and business leaders

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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