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Retention Strategist
Common Thread Co
Curitiba
Teletrabalho
BRL 80.000 - 120.000
Tempo integral
Ontem
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Resumo da oferta

A leading marketing agency in Brazil is seeking a Retention Strategist to guide clients towards sustainable growth. This role focuses on retention marketing, utilizing data analysis to enhance client revenue. The ideal candidate has extensive experience in email and SMS marketing, thrives in a dynamic environment, and possesses strong problem-solving skills. Flexible remote work is available, with a competitive salary based on performance.

Serviços

Performance bonuses
Flexible work hours
Career development opportunities

Qualificações

  • Minimum of 4 years of experience in email and SMS marketing.
  • At least 4 years in retention marketing to drive revenue.
  • 3+ years working in a marketing agency.

Responsabilidades

  • Manage retention marketing strategies across multiple channels.
  • Analyze metrics and adjust strategies for optimal performance.
  • Communicate frequently with clients on goals and updates.

Conhecimentos

Email marketing
SMS marketing
Data analysis
Client communication
Problem-solving
Descrição da oferta de emprego

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a Driven and Results-Oriented Retention Strategist to join our team.

The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about ensuring revenue is delivered predictably for the business through retention marketing efforts—using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your role isn't limited to email strategy—you’re a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out. That level of clarity builds confidence and deepens trust, ensuring our clients feel supported and understood every step of the way.

You stand as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools.

As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness.

You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results.

WHAT WE LOOK FOR
This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions—from recruiting, to hiring, to raises, to promotions, to how we spend our time and money—in the direction of three committed values. We recognize these values aren't for everyone. They’re challenging. In fact, they’re so challenging, that’s why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We’re looking for those who are interested in making their work significant.

AUTODIDACT
  • Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
  • Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
  • Demonstrates resourcefulness, and independently refine your skills without being prompted.
  • Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.
UNIMPEACHABLE CHARACTER
  • Embodies a character that inspires pride in both personal and professional associations.
  • Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
  • Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
  • Values constructive feedback and integrates it, understanding nothing great is built without feedback.
COMPETITIVE GREATNESS
  • Performs at their best when it matters most, The Enjoyment of Hard Challenges.
  • Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
  • Adapt to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
  • Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.
Minimum Experience Requirement

At least 4 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

A minimum of 4 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.

At least 3 years of experience working within a marketing agency, demonstrating the ability to operate in fast-paced, cross‑functional environments and manage client‑facing responsibilities with excellence.

What Success Looks Like
NECESSARY SKILLS
KICK OFF PERIOD
  • Be willing to put in the hard work required and be hungry enough to go through the kick off.
  • Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
  • The ability to take feedback and implement it fast.
  • Finish the work to the fullest with quality and on time.
  • Perseverance.
  • Remember and learn from the repetitive doing of the exercises.
ONBOARDING
  • Align with the team and contribute to the team called Brain Trust for Ideas across clients.
  • Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
  • Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
  • Upkeep of data integrity of your clients across Statlas and other tracking tools.
  • Be responsible for the execution of the Prophit system for your clients.
  • Building an Email Forecast for your clients
    • Utilizing a Growth map using the Prophet System
    • Data Analysis required during analysis of past campaigns and flows etc
    • Marketing calendar alignment and upkeep with clients
  • The Monthly Execution and Actualisation vs the Forecast.
    • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
  • Combine data analysis and feedback from clients to develop strategic plans for the future.
  • When it's time to pivot you are among the first early adopters
  • Take a lead in situations that present any obstacle to execution.
  • An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
  • Responsible for the implementation of CTC's Email and SMS best practices.
  • Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post‑purchase upsell tools, direct mail and more, to impact retention metrics.
  • Upkeep and management of our ideologies and processes throughout the account.
  • Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
  • Implementing tests in your accounts in an effort to beat your best‑performing campaigns.
ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK
  • Ensuring deliverables are on‑brand 100% of the time, in collaboration with designers and copywriters.
  • Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes.
  • Ensuring alignment with the client vs the forecast & strategy.
  • Ensuring following the Prophit system execution to 100% within the timeline required.
  • Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.
Client Communication
  • You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
  • Responsible for sending daily performance updates to the client.
  • Ensure alignment across Strategy and Forecast with the client for every week of the month.
  • Providing weekly updates via Slack.
  • Report where required, collaborating with Growth Strategists and Media Buyers.
CONTRIBUTING BACK
  • Contributing your learnings back to the system for feedback and continuous improvement.
  • Contributing & collaborating in ideas and learning across teams.
  • Contributing to ideas and learning in future company content production.
NEXT-LEVEL SKILLS
Communication Skills
  • Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
  • Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
  • Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.
  • Strong raw talent for data analysis, with an eagerness to learn and improve.
  • Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on‑the‑job experience.
Past Experience
  • Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
  • A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.
Critical Thinking
  • Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
  • Naturally adept at dissecting issues and proposing practical, impactful solutions.
Impact
  • Passionate about e-commerce and eager to contribute to a high‐performing team at the forefront of the industry.
  • Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
  • Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.
Results

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

  • Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top‑quality results for clients.
  • Consistently deliver high‑accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
  • Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
  • Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
  • Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
  • Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
  • Meet all deadlines and retention requirements — ensuring timely and on‑Target Performance.
  • Contribute valuable ideas to team discussions and company‑wide content, supporting growth and innovation.
DOMAIN
MANAGEMENT
  • Your supervisor would be Josh Tay, The Director of Retention.
  • As a Retention Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better retention strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years.

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Retention Strategist, supporting your journey every step of the way.

JOB SCOPE
  • Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
  • Write briefs and ensure the rest of the team is able to execute on it.
  • Complete reports with a high degree of accuracy, checking against multiple data points.
  • Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
  • Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
  • Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
  • Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimise performance.
  • This is a client‑facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
  • Prioritise the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.
WHAT’S IN IT FOR ME?
SALARY RANGE

First 30 days – $1.5 K (Part‑time transition phase)

Give notice at your current job (if applicable)

Participate in daily training for the first 15 days

Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

Days 31–60 – $3 K (Full‑time start)

Transition to full‑time

Begin managing your first 3 client accounts independently

Days 61–90 – $4–5 K + performance bonuses

Continue growing your portfolio

Earn bonuses based on hitting revenue targets

Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development
  • Progress is Clearly Defined
    • Depends primarily on your experience with the system & quality of execution against it. Following a well‑defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
  • Fairness and transparency are prioritised
    • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
  • Pay transparency is upheld for all team members
    • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress.
  • My Commitment to You:
    • You will work harder, learn more than ever before, and get recognised by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
    • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.
  • Fully remote with the ability to pick your schedule.
  • Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognised and rewarded, with weekly check‑ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

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LinkedIn Profile *

How long have you actively engaged with CTC’s Content ? *

How many hours you work on avg in a week for the past 2 yrs. *

How many years experience do you have in email/sms marketing? *

How many years experience do you have in retention marketing? *

Which hours and timezone do you work in currently ? *

Grade yourself out of 10 on Your English Speaking Fluency *

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Grade yourself out of 10 on Your ability to convincingly articulate and defend your strategies. *

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What books and media you have consumed In the last 60 days? *

How would you approach the analysis of the following situation to build an exhaustive list of hypotheses that could be the root cause of the problem and explain the structured reasoning to solve this: 60 day LTV growth for a womens fast fashion brand (that has a 2‑3 new product drops per month) is stuck at 12%. 60% of their email list consists of paying customers. *

Give an example of:1) Something that you have done recently that is impressive OR 2) Something you have built before that is really cool

If you want a stress‑free 9‑5, Mon‑Fri – Please don’t work here this is explicitly not for you. It's for people who will be dissatisfied if they don’t grow every 6 months and are willing to work hard for it. Do you still want to proceed? * Select…

Use of AI tools during this assessment is strictly prohibited and will result in immediate disqualification.

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