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Performance Marketing Specialist
Job summary
A digital insurance platform in Abu Dhabi is seeking a Digital Marketing / Performance Marketing Specialist. The role focuses on managing Google Ads campaigns to drive traffic and conversions. Ideal candidates should have 3–5 years of experience in performance marketing, particularly in Google Ads, and a strong analytical mindset to optimize campaigns. The position offers competitive compensation and hybrid working options.
Benefits
Qualifications
- 3–5 years of experience in digital/performance marketing with a focus on Google Ads.
- Proven ability to deliver measurable ROI on campaigns.
- Strong analytical skills for interpreting performance data.
Responsibilities
- Design and manage Google Ads campaigns across all formats.
- Drive lead generation and policy conversions.
- Optimize campaign performance through data analysis.
Skills
Tools
We're Hiring: Digital Marketing / Performance Marketing Specialist (Google Ads Expert)
Location: Abu Dhabi (Hybrid / Remote Flexibility)
Employment Type: Full-Time
Industry: Insurtech | Digital Insurance Brokerage
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About eSanad
eSanad is Abu Dhabi’s next-gen digital insurance platform—merging traditional brokerage with advanced insurtech. We provide AI-driven, seamless solutions for individuals and corporates across motor, medical, travel, and commercial lines. As the UAE’s first end-to-end digital insurance marketplace, we’re reimagining how insurance is discovered, bought, and managed.
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The Role
We are looking for a performance-obsessed Digital Marketing / Performance Marketing Specialist who can drive qualified traffic, increase conversions, and reduce acquisition costs—especially through Google Ads.
You'll own the digital acquisition engine across B2C and B2B segments, working at the intersection of tech, marketing, and customer experience.
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Key Responsibilities
Design and manage full-funnel Google Ads campaigns (Search, Display, YouTube, Performance Max).
Drive lead generation and policy conversion across personal and commercial lines.
Implement advanced audience segmentation, bidding strategies, and keyword targeting.
Optimize campaign structure, ad copy, extensions, and landing page conversion.
Set up and monitor all key tracking tools: GA4, GTM, Meta Pixel, UTM parameters.
Analyze daily performance (ROAS, CTR, CPL, CAC, LTV) and iterate rapidly.
Work closely with sales, CRM, and product teams to fine-tune targeting and conversion paths.
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Requirements
3–5 years of experience in digital/performance marketing with a specialization in Google Ads.
Proven track record of delivering measurable ROI on performance campaigns.
Deep expertise in GA4, Google Tag Manager, Looker Studio, and Meta Business Suite.
Experience with insurance or financial services marketing in the UAE is a major plus.
Strong analytical mindset with the ability to turn data into insights and actions.
Experience working in Arabic and English markets is a strong advantage.
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Nice to Have
Familiarity with insurance distribution, policy types, or aggregator models.
Exposure to lead generation CRMs like HubSpot, Salesforce, or Zoho.
Knowledge of SEO, affiliate marketing, or email/SMS platforms like Moosend or Mailchimp.
Understanding of UAE advertising compliance and personal data protection.
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What We Offer
Join a visionary insurtech project at a high-growth phase.
Competitive salary + performance-based bonuses.
Access to top-tier ad tech tools and sizable campaign budgets.
Flexible working hours with hybrid options in Abu Dhabi.
Fast career progression in a purpose-driven, innovation-first team.
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To Apply:
Send your CV + Portfolio (with campaign results or performance snapshots) to:
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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