Digital Marketing Specialist

M Le Diamant; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading advertising firm in Dubai seeks an experienced PPC Specialist to develop and manage advertising campaigns in Google Ads and Meta Ads. Key responsibilities include setting up and optimizing targeted advertising, analyzing campaign performance, and collaborating with the sales team for lead generation. The ideal candidate will possess over 3 years of experience, with a strong focus on analytics, attention to detail, and the ability to work independently. Join us to make a significant impact in our marketing efforts.

Qualifications

• 3+ years of experience as a targeting/PPC specialist.
• In-depth knowledge of Google Ads and Meta Ads.
• Experience editing and adapting video creatives.

Responsibilities

• Develop and launch advertising campaigns in Google Ads and Meta Ads.
• Manage targeted advertising via PPC.
• Analyze campaign performance and conduct A/B testing.

Skills

Google Ads expertise

Meta Ads (Facebook/Instagram) knowledge

Analytics proficiency

Video editing skills

Analytical mindset

Attention to detail

High responsibility

Independence

Tools

Google Analytics

Meta Business Suite

Job description

📌 Development and launch of advertising campaigns in Google Ads and Meta Ads (Facebook/Instagram)

📌 Setup, optimization, and management of targeted advertising (PPC)

📌 Editing, adaptation, and placement of video creatives in Google and Meta

📌 Campaign performance analysis, A/B testing, reporting

📌 Creation and management of advertising content (videos, banners, texts)

📌 Collaboration with the sales team for lead generation and handover

Skills

📌 3+ years of experience as a targeting/PPC specialist

📌 In-depth knowledge of Google Ads and Meta Ads (Facebook/Instagram)

📌 Proficient in analytics (Google Analytics, Meta Business Suite)

📌 Experience editing and adapting video creatives

📌 Analytical mindset and strong attention to detail

📌 High responsibility and independence