Marketing Automation Specialist

ClearGrid; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading tech company in Dubai is seeking a Marketing Automation Specialist to build, optimize, and scale data-driven customer lifecycle campaigns across various channels like email and in-app. This role requires at least 3-5 years in marketing automation and a Bachelor's degree in a related field. The ideal candidate will have proven expertise with platforms like WebEngage or Braze, strong analytical skills, and a collaborative mindset to drive measurable growth and engage customers effectively.

Qualifications

• 3-5 years of hands-on experience in marketing automation, CRM, or growth marketing.
• Certifications in Braze, WebEngage, or growth hacking are preferred.

Responsibilities

• Design and scale multi-channel lifecycle campaigns using WebEngage or Braze.
• Develop growth-hacking strategies to test new campaign ideas.
• Run A/B testing to optimize conversion rates.
• Collaborate with teams to define KPIs and campaign effectiveness.

Skills

Proven expertise with WebEngage or Braze

Strong knowledge of growth-hacking frameworks

Advanced skills in A/B and multivariate testing

Experience working with CRM systems

Analytical mindset

Familiarity with HTML/CSS

Strong communication abilities

Education

Bachelor's degree in Marketing, Computer Science, or related field

Tools

Google Analytics

SQL

Python for marketers

WebEngage

Braze

Job description

Position Overview

The Marketing Automation Specialist at ClearGrid is responsible for building, optimizing and scaling data-driven customer lifecycle campaigns across email, push, WhatsApp and in‑app channels. This role combines marketing automation expertise, growth‑hacking strategies and data-driven experimentation to increase customer engagement, retention and conversion. The specialist will leverage platforms such as WebEngage or Braze alongside CRM and analytics systems to design personalized customer journeys and drive measurable growth.

Key Responsibilities

• Design, implement and scale multi‑channel lifecycle campaigns (email, push, WhatsApp, in‑app) using tools such as WebEngage or Braze.
• Develop and execute growth‑hacking strategies to test and validate new campaign ideas, channels and funnels.
• Run A/B and multivariate testing on subject lines, creatives, customer journeys and incentives to optimize conversion rates.
• Use customer data, behavioral analytics and segmentation models to deliver personalized experiences.
• Collaborate with product growth and data teams to define KPIs, attribution models and dashboards for campaign effectiveness.
• Map out and enhance customer journeys by developing effective communication touchpoints throughout the lifecycle.

Qualifications

• Education: Bachelors degree in Marketing, Computer Science, Artificial Intelligence or related field.
• Experience: 35 years of hands‑on experience in marketing automation, CRM or growth marketing.
• Certifications (preferred):
  • Braze Certified Marketer or WebEngage advanced training.
  • Growth Hacking or Digital Experimentation certification.
  • Google Analytics, SQL or Python for marketers.

Competencies & Skills

• Proven expertise with WebEngage or Braze.
• Strong knowledge of growth‑hacking frameworks, rapid experimentation and funnel optimization.
• Advanced skills in A/B and multivariate testing.
• Experience working with CRM systems, CDPs and customer segmentation.
• Analytical mindset with the ability to translate data into actionable insights.
• Familiarity with HTML/CSS for email template design and execution.
• Strong communication, cross‑functional collaboration and project management abilities.