CCNA Marketing Specialist â Digital Tools-(B2B)

CanonEurope; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading technology firm in Dubai is seeking a Digital Marketing Specialist to lead digital marketing initiatives targeting B2B customers. This role emphasizes driving lead generation and enhancing partner engagement using tools like Salesforce and Marketo. The ideal candidate will have a Bachelor's degree in Marketing, at least 5 years of digital marketing experience, and is fluent in English and French, with additional language skills being advantageous. The firm fosters a supportive environment for professional growth and encourages innovation.

Benefits

Professional development opportunities

Inclusive workplace culture

Commitment to sustainability

Qualifications

• Minimum of 5 years of experience in digital marketing preferably in B2B.
• Strong project management skills and an ability to analyze campaign performance.
• Experience with partner marketing tools and reporting dashboards is a plus.

Responsibilities

• Lead and manage digital marketing initiatives for Canon's B2B segment.
• Plan and execute multichannel digital marketing campaigns.
• Collaborate with internal teams to enhance lead generation and partner engagement.

Skills

Hands-on experience with Salesforce

Marketo

Analytical skills

Project management

Fluency in English

Fluency in French

Experience in B2B marketing

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce CRM

Marketo Eloqua

Job description

The Digital Marketing Specialist is responsible for leading and managing the digital marketing initiatives within CCNA B2B. This role focuses on leveraging key digital tools such as Salesforce marketing automation platforms (Marketo Eloqua) and partner-related platforms to develop, execute and analyze targeted digital campaigns. The objective is to drive effective lead generation, enhance partner engagement and ensure alignment with Canon's overall digital strategy. The role requires close collaboration with internal teams and partners to optimize digital processes, improve campaign performance and support the company's growth objectives in a dynamic B2B environment.

What we give

With Canon you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability encompassed by our Kyosei philosophy of living and working together for the common good focused on reducing our environmental impact and creating opportunities to make positive social contribution.

• Digital Tool Management:
  • Administer and optimize usage of Salesforce CRM ensuring marketing data integrity and campaign alignment.
  • Manage all leads and opportunities reported by Sales team in country within Salesforce.
  • Manage and execute campaigns using Marketo Eloqua or similar marketing automation tools.
  • Track and report on lead generation nurturing workflows and campaign effectiveness.
• Campaign Execution & Strategy:
  • Plan launch and monitor multi‑channel digital marketing campaigns (email, landing pages, social media, etc.).
  • Analyze campaign performance metrics and provide actionable insights to improve future efforts.
  • Ensure alignment between Canon's digital strategy and partner co‑marketing campaigns.
• Partner Collaboration & Tools:
  • Support digital aspects of Canon's partner marketing activities.
  • Manage and contribute to content and functionality of the Partner Portal and Partner Locator.
  • Act as a marketing lead for the rollout and management of CHAMP (Canon's Partner Platform).
• Cross‑functional Alignment:
  • Collaborate with sales, business development and IT teams to streamline tool usage and lead flow.
  • Ensure digital marketing activities align with overall Canon brand and strategic goals.

What we ask

• Bachelor's degree in Marketing, Business Communications or related field.
• 35 years of experience in digital marketing preferably in a B2B tech or imaging industry.
• Hands‑on experience with Salesforce Marketo and/or Eloqua is required.
• Strong project management and analytical skills.
• Experience with partner marketing digital tools and campaign reporting dashboards is a plus.
• Familiarity with CMS and web content tools is beneficial.
• Speaks English and French is required, Arabic is a plus.

You will need

• Digital & Technical Skills
• Campaign Management & Execution
• Partner & Stakeholder Collaboration
• Analytical & Reporting Skills
• Language & Cultural Fluency
• Strategic Thinking & Alignment

Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.

Required Experience

Unclear Seniority