Marketing Specialist

Splash Software; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading software company in Dubai is looking for a Marketing Specialist to create and optimize influencer marketing campaigns on platforms such as Twitch, YouTube, TikTok, and Instagram. This role is key in driving brand visibility and user engagement through relationships with influencers. Candidates should have 3-5 years of marketing experience, strong communication skills, and a creative mindset, with familiarity in the B2B iGaming sector considered advantageous.

Qualifications

• 3-5 years of proven marketing experience working with Twitch streamers, YouTubers, TikTokers, and Instagram influencers.
• Excellent communication and negotiation skills.
• Self-starter with a creative mindset and attention to detail.
• Experience managing multiple projects and partnerships simultaneously.
• Familiarity with influencer campaign tools and analytics platforms.
• Bonus: Experience or network within the B2B iGaming industry.

Responsibilities

• Develop and execute influencer marketing strategies across various platforms.
• Identify and maintain relationships with gaming influencers and content creators.
• Manage end-to-end influencer campaigns including outreach and reporting.
• Track campaign performance and optimize for ROI using relevant metrics.
• Collaborate with internal teams to align messaging and campaigns.
• Stay updated on influencer trends and social media developments.
• Provide competitive analysis on market trends within the influencer space.
• Assist with B2B marketing initiatives where relevant.

Skills

Influencer marketing

Communication

Negotiation

Creative mindset

Attention to detail

Project management

Job description

Role Overview

As our Marketing Specialist you will be responsible for creating managing and optimizing influencer marketing campaigns across platforms such as Twitch YouTube TikTok and Instagram. You will play a key role in driving brand visibility user acquisition and engagement through strategic partnerships with influencers and content creators. Experience in the B2B side of iGaming is considered a strong advantage.

Responsibilities

• Develop and execute influencer marketing strategies across Twitch YouTube TikTok and Instagram.
• Identify recruit and maintain relationships with gaming influencers and content creators.
• Manage endtoend influencer campaigns including outreach negotiation contracts content briefs and reporting.
• Track campaign performance and optimize for ROI using relevant metrics and analytics tools.
• Collaborate with internal teams including content creative product and performance marketing to align messaging and campaigns.
• Stay uptodate on influencer trends social media developments and platform algorithm changes.
• Provide competitive analysis and insights on market trends within the influencer and iGaming space.
• Assist with B2B marketing initiatives where relevant such as affiliate collaborations events or digital campaigns.

Requirements

• 35 years of proven marketing experience working with Twitch streamers YouTubers TikTokers and Instagram influencers.
• Excellent communication and negotiation skills.>
• Selfstarter with a creative mindset and attention to detail.
• Experience managing multiple projects and partnerships simultaneously.
• Familiarity with influencer campaign tools and analytics platforms.
• Bonus: Experience or network within the B2B iGaming industry (e.g. affiliate marketing platform providers operators).