Salesforce and HubSpot Marketing Specialist

Trans Skills Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing agency in Dubai is seeking a skilled Salesforce and HubSpot Marketing Specialist to optimize CRM systems and enhance marketing operations. The role involves managing workflows, data integrity, and executing marketing strategies through various channels. Candidates should have at least 3 years experience with CRM systems, a Bachelor's degree in a related field, and strong communication skills. This position offers an exciting opportunity to drive lead generation and improve marketing efficiency.

Qualifications

• Minimum of 3 years of experience in managing Salesforce and HubSpot CRM systems.
• Strong proficiency in Salesforce and HubSpot functionalities.
• Familiarity with marketing automation tools and best practices.

Responsibilities

• Configure and optimize Salesforce to meet business needs.
• Manage Salesforce and HubSpot integration and workflows.
• Conduct data cleaning and standardization in CRM systems.
• Develop marketing strategies through email campaigns and webinars.
• Provide training and ongoing support for CRM users.

Skills

Salesforce configuration

HubSpot management

Data management

Marketing operations

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing, Business Administration or related field

Tools

Salesforce

HubSpot

Job description

We are seeking a highly skilled Salesforce and HubSpot Marketing Specialist to join our dynamic team. The ideal candidate will have extensive experience in managing and optimizing Salesforce and HubSpot CRM systems as well as a strong background in marketing operations and data management. This role will be responsible for implementing and maintaining CRM integrations, data cleaning and standardization, workflow automation and marketing activities to drive lead generation and improve overall marketing efficiency.

Key Responsibilities

1. Salesforce Configuration and Optimization
   Modify Salesforce configurations to meet business requirements such as making fields nonmandatory and adding new fields.
   Import and update account and contact information in Salesforce ensuring data accuracy and integrity.
   Implement and manage Salesforce workflows and automation to streamline sales processes.
2. HubSpot Integration and Management
   Integrate Salesforce and HubSpot CRM systems on all object levels (Contacts, Leads, Accounts, Opportunities).
   Develop and maintain HubSpot workflows for data cleaning, standardization and lead assignment.
   Create and manage landing pages, email campaigns and social media posts in HubSpot.
3. Data Management and Quality
   Clean and standardize existing data in HubSpot and Salesforce.
   Implement data standardization workflows to ensure newly entered data meets company standards.
   Establish and maintain company‑wide contact policies and cookie policies to ensure compliance and data privacy.
4. Marketing Operations
   Develop and execute marketing strategies to address industry pain points through webinars, email campaigns and social media.
   Create segment maps for email segmentation based on company contact policies and business requirements.
   Generate marketing reports to measure the effectiveness of campaigns and provide insights for continuous improvement.
5. Training and Support
   Conduct training sessions for team members on HubSpot functionalities and best practices.
   Provide ongoing support and troubleshooting for Salesforce and HubSpot users.
6. Collaboration and Communication
   Work closely with the sales, marketing and legal teams to ensure alignment with business goals and compliance requirements.
   Communicate regularly with stakeholders to provide updates on project progress and address any issues.

Requirements

• Education: Bachelor's degree in Marketing, Business Administration or a related field.
• Experience: Minimum of 3 years of experience in managing Salesforce and HubSpot CRM systems.
• Technical Skills:
  • Proficiency in Salesforce configuration, data management and workflow automation.
  • Strong understanding of HubSpot CRM including workflows, landing pages, email campaigns and reporting.
  • Experience with data cleaning, standardization and segmentation.
  • Familiarity with marketing automation tools and best practices.
  • Basic knowledge of HTML, CSS and JavaScript for customizing landing pages and emails.
• Soft Skills:
  • Excellent communication and interpersonal skills.
  • Strong problem‑solving and analytical abilities.
  • Ability to work independently and as part of a team.
  • Attention to detail and strong organizational skills.