School Marketing Specialist

International Schools Partnership; Dubai; On-site; AED 40,000 - 60,000; Full time

Job summary

A leading educational organization in Dubai is seeking a School Marketing Specialist to develop and execute marketing strategies for enrolment growth. The ideal candidate will have over 3 years of marketing experience, preferably in a school environment. Responsibilities include managing social media presence, creating content, and planning events. The role requires a self-motivated individual with great attention to detail and strong stakeholder management skills. Join a collaborative team dedicated to nurturing children’s welfare and promoting diversity.

Benefits

Opportunity to work in an inclusive culture

Professional development opportunities

Qualifications

• 3+ years experience in marketing or marketing communications.
• Experience working in schools.
• Excellent planning, project management and prioritisation skills.

Responsibilities

• Develop the annual marketing plan for enrolment growth and retention.
• Ensure branding and communications reflect the school’s key messages.
• Lead the school’s presence on social media platforms.

Skills

Creative problem solving

Social media management

Content creation

Project management

Stakeholder management

Tools

CMS systems

CRM tools

Canva

Job description

Position: School Marketing Specialist
Location: Dubai

Stakeholders

• School Leadership Team
• School Admissions Team
• Regional Marketing Team (ISP Middle East)
• Third‑Party Vendors

Reporting Line

School Principal (dotted line to Regional Marketing Manager)

Key Responsibilities

• School‑level marketing strategy & planning – develop the annual marketing plan for enrolment growth and retention; ensure it remains on track and risk‑manage with stakeholders.
• Brand management – ensure all communications reflect the brand and key messages; act as guardian of branding across the school.
• Content marketing – plan the content calendar; capture stories through photography & videography; review, sign off and publish content across touchpoints.
• School website – maintain accurate, functional content; plan new pages; collaborate with regional team to improve pages and landing sites.
• Social media marketing & community management – lead the school’s presence on major platforms; create engaging copy, images and video; develop posting calendar; monitor comments and respond per guidelines; report performance.
• Email/CRM – design, review and dispatch emails to prospective parents; analyse performance and report to school leadership.
• Events – promote and deliver key admissions and retention events.
• Internal communications & PR – support as needed with the regional team and school leadership.
• Offline marketing collateral planning – environmental branding, OOH placements, giveaways, etc.
• Word‑of‑mouth marketing – gather positive stories & testimonials; manage Google reviews and comments.

Candidate Profile

Essential

• 3+ years experience in marketing or marketing communications.
• Experience working in schools.
• Creative, self‑motivated and thrives under pressure.
• Performance‑oriented, innovation‑driven and passionate.
• Excellent planning, project management and prioritisation skills.
• Strong stakeholder management ability.
• Good knowledge and management of social media platforms.
• Strong content creation / storytelling & design skills (photography, video, Canva, copywriting).
• Experience editing websites via CMS systems.
• Excellent attention to detail, especially when proofing content.
• Experience designing emails and using marketing modules of CRM tools.
• Team player who aligns with the philosophy of the school.

Desirable

• Additional marketing qualifications or certifications.
• Knowledge of advanced analytics tools.
• Experience in B2C marketing within the education sector.

Working Days

Occasional weekend or after‑hours events may be required.

Who Are We Looking For

Someone who is a creative problem solver, works well with stakeholders across the school, is an organised multitasker, and has a can‑do attitude towards getting things done.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people. All staff and volunteers undergo vetting procedures, including online due diligence, reference checks and satisfactory criminal background checks covering the previous 10 years.

ISP Commitment to Diversity, Equity, Inclusion and Belonging

We are dedicated to strengthening an inclusive culture by identifying, developing and retaining high‑performing teammates regardless of gender, age, disability, neurodivergence, socio‑economic background or other demographics. Candidates who share our vision and principles are strongly encouraged to apply.