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Marketing Team Leader - hybrid work
Zusammenfassung
A leading FinTech firm in Dubai is searching for a Marketing Team Leader. In this role, you will implement complex digital marketing strategies, manage key marketing areas, and provide analytics insights. The ideal candidate will have at least 3 years of experience, proven success in content marketing, and expertise in B2B communications. Enjoy a vibrant work culture with opportunities for professional advancement and flexible arrangements.
Leistungen
Qualifikationen
- At least 3 years of hands-on experience in a similar role.
- Proven success in launching and optimizing social campaigns.
- Expert user of Google Analytics.
Aufgaben
- Implement complex digital marketing strategies.
- Manage marketing areas: Performance, Retention, Partnership.
- Build end-to-end analytics and data visualization.
Kenntnisse
Are you proficient in digital marketing strategies? Do you know how to target finance-and-crypto focused audience? If so we have a remarkable opportunity for you! Based in the vibrant city of Dubai but with the flexibility of a global reach, our client is a leading entity specialized in FinTech solutions and pioneering technology. We are searching for a dedicated Marketing Team Leader to help the company grow and help with its digital marketing strategy.
- Implementation of a complex strategy for Digital areas
- Control and management of the main marketing areas: Performance (IOS/Android/Web), Retention (Push/Email), Partnership
- Building end‑to‑end analytics of all channels and data visualization
- Craft plans and master budgets
- SEO expertise
- Exploring market trends, discovering innovative solutions, and testing bold new ideas
- Collaborating with the development team to create clear detailed technical specs for IT enhancements that bring marketing projects to life
- Collaborating with departments and making a compelling case for prioritization
- At least 3 years of hands‑on experience in a similar role
- Proven success in launching, scaling and optimizing social campaigns with a specialty in content marketing and ASO/SEO that drives results
- Expert Google Analytics user
- A sharp eye for compelling ad copy and standout visuals
- Must have expertise in B2B with proven experience in fintech and crypto
- Fluency in English
- Experience with niche and local Ad Systems (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads)
- Experience with Web and Mobile campaigns
- Experience with Amplitude
- Knowledge of Russian is a plus
- A vibrant and innovative work culture encouraging creativity and teamwork
- Vast opportunities for professional advancement and skill enhancement
- Flexible work arrangements and the potential for international work exposure
- Permanent contract or B2B contract
Senior IC
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