Public Relations Coordinator jobs in United Arab Emirates

Purpose of the role

The Campaign Executive plays a media-focused and team-support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude, and supportive of the team at all times.

Client Management

• Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
• Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
• Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
• Participating in new business pitches by providing research support and coordination
• Assists with the coordination of press tours, events and review programmes

Media Relations

• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
• Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
• Develops and strengthens existing media relationships for self and the team
• Monitors relevant news sources and alerts the team to relevant breaking news opportunities
• Understands and identifies strong news angles and media opportunities
• Secures on-going and regular media opportunities such as columns and Q&As
• Organises and coordinates media interviews and press briefings

Content

• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
• Creates press materials and compelling content for both traditional and digital media
• Creates valuable and insightful briefing sheets to assist clients with their press communications
• Understands and develops knowledge around finding a good news angles or hooks
• Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
• Works with content specialists to ensure a consistent level of quality for all written content

Digital / Social media

• Provides social media execution and management of related digital activity
• Implements and maintains social media communities, campaigns and projects for digital clients
• Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients
• Contributes to client growth and impact across the full spectrum of social media channels
• Production of social first copy for all channels using appropriate techniques and language relevant to each platform

Team Working and Development

• Ensures personal and deliverable client objectives are met on an ongoing basis
• Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
• Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries
• Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
• Supports with the training of graduates and interns wherever possible
• Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

• Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
• Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
• Communicates account performance internally at account reviews
• Provides reports to the Campaign Director or senior management team on request

General

• Supports the Campaign Servicing team on ad hoc initiatives and projects
• Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values, and work
• Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices, and policies

About you

• Relevantexperience in a B2B, corporate, consumer, or digital communications environment at a Campaign Executive level
• Proven written and spoken ability in Arabic and English
• Thorough knowledge of PR and media : print and broadcast
• Attention to detail
• Creative thinking
• Understanding of client business issues and requirements
• Highly developed presentation skills
• Understanding of market research and analysis
• Ability to delegate effectively
• Calmness under pressure and ability to achieve tight deadlines
• Proven ability to keep abreast of current affairs and relate them to client situations
• Polished and professional appearance