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Mid Copywriter: Automotive Brand Campaigns & Concepts
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MID Copywriter
Job summary
A leading creative agency is seeking an experienced MID Copywriter to develop impactful content for campaigns spanning TV, print, radio, and digital platforms. The ideal candidate will have a minimum of 3 years of experience in a creative agency, showcasing their ability to create award-winning campaigns. This role offers the opportunity to collaborate closely with an Art Director and a Creative Director, ensuring high-quality, innovative work tailored to the automotive brand Toyota and local markets in Southern Africa.
Qualifications
- Minimum 3 years of professional copywriting experience in a creative agency.
- Proven portfolio showcasing creativity and integrated campaign work.
- Exceptional writing and editing skills with attention to detail.
Responsibilities
- Develop compelling copy for ATL campaigns including TV, print, radio, and digital.
- Collaborate with Art Director and Creative Director on conceptual ideas.
- Drive creativity to develop award-winning campaigns across mediums.
- Work with teams to align content with campaign objectives.
- Create relevant work for target markets in South Africa, Namibia, and Botswana.
Skills
Education
We are seeking an experienced and conceptual MID Copywriter to develop award-winning, impactful creative content for one of South Africa’s most recognised automotive brands—Toyota. With a primary focus on above-the-line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, as well as digital platforms. This role requires strong conceptual abilities, strategic thinking, and writing skills.
As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work.
- Content Creation: Develop compelling and effective copy for T TL campaigns, including TV, print, radio scripts, digital ads, and social media content.
- Concept Development: Collaborate with an Art Director and Creative Director to create innovative, conceptual ideas that resonate with the target audience and meet client objectives.
- Award-Winning Creative: Drive creativity to develop brand-building, award-winning campaigns. Winning awards or demonstrating prior recognition in creative circles is a significant advantage.
- Cross-Platform Adaptability: Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style.
- Collaboration: Work closely with the Art Director and Creative Director, while also partnering with strategy and marketing teams to align content with campaign objectives.
- Market Relevance: Develop creative work tailored to local markets in South Africa, Namibia, and Botswana.
- Campaign Execution: Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life.
- Minimum 3 years of professional copywriting experience, within a creative agency.
- Strong conceptual thinker with a proven portfolio showcasing creativity, craft, and strategic, and integrated campaign work.
- Exceptional writing and editing skills, with a keen eye for detail and a passion for producing high-quality, engaging copy.
- Bachelor’s degree (or equivalent) in Copywriting, English, Marketing, or branding. Completion of an advertising or branding qualification preferred.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.