Direct Response Copywriter

Scale IR; Remote; ZAR 320 000 - 482 000; Full time

Job summary

A dynamic marketing agency is seeking a Direct Response Copywriter in Johannesburg. In this role, you will create attention-grabbing ads, develop email funnels, and optimize copy across various platforms to attract accredited investors. The ideal candidate has 3-6 years of direct-response copywriting experience and a strong understanding of funnel psychology. You'll work closely with the Creative Director in a remote environment focused on innovation and performance-driven results.

Benefits

Performance-based bonuses

Collaborative team culture

Opportunity for growth

Qualifications

• 3-6 years of experience in direct-response or performance copywriting.
• Proven track record of writing ads, emails, and landing pages that convert.
• Strong grasp of funnel psychology, investor persuasion, and credibility-driven storytelling.

Responsibilities

• Write ad copy (Meta, YouTube, Display) that hooks attention and drives lead generation.
• Create email funnels and landing page copy that convert leads into booked calls.
• Collaborate with the Creative Director to build and refine messaging frameworks.

Skills

Direct-response copywriting

Funnel psychology

Investor persuasion

Attention-grabbing copy

Job description

About GenRevv

GenRevv helps capital-raising firms and alternative investment platforms attract accredited investors through persuasive messaging and performance creative.

We craft high-converting ads, emails, and landing pages that turn curiosity into commitment.

Were looking for a Direct Response Copywriter who knows how to grab attention, build trust, and drive action all while staying compliant and credible in the investment space.

Role Overview

Youll concept, write, and test copy across ads, landing pages, and email funnels that target accredited investors.

Youll work closely with the Creative Director to build new hooks, iterate on top performers, and refine messaging based on real performance data.

This role is about speed, clarity, and results testing creative angles fast, learning from the data, and producing fresh iterations that scale.

Key Responsibilities

• Write ad copy (Meta, YouTube, Display) that hooks attention and drives lead generation.
• Create email funnels and landing page copy that convert leads into booked calls.
• Collaborate with the Creative Director to build and refine messaging frameworks.
• Translate client differentiators into persuasive and compliant marketing language.
• Review performance data and use insights to develop new creative hypotheses.
• Maintain messaging libraries and version control across accounts.

Qualifications

• 3-6 years of experience in direct-response or performance copywriting.
• Proven track record of writing ads, emails, and landing pages that convert.
• Strong grasp of funnel psychology, investor persuasion, and credibility-driven storytelling
• Excellent research and interview skills; able to quickly grasp new offers and industries.
• Experience in financial, investment, or real estate verticals a plus.
• Fast, disciplined writer who thrives on iteration and data feedback.

Compensation & Environment

• Salary:$20K-$30K, depending on experience
• Performance-based bonus opportunities
• Remote and collaborative team culture focused on learning, speed, and growth