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PR & Marketing Manager
Job summary
A leading hospitality group is seeking a Marketing Manager responsible for developing marketing strategies that enhance brand visibility and drive customer engagement. This includes executing multi-channel campaigns, managing social media content, and analyzing market trends. The ideal candidate should hold a Marketing or PR degree with 8 years of relevant experience, particularly in media relations. Strong verbal and written communication skills, alongside digital acumen, are essential in this role based in Cape Town.
Qualifications
- 8 years marketing / PR and promotions experience, including in media relations.
- Experience in planning and delivering a Public Relations and Communications strategy including Social Media.
Responsibilities
- Develop and implement integrated marketing strategies to support revenue goals.
- Plan and execute multi-channel marketing campaigns.
- Manage website content, SEO, paid media, and social media platforms.
- Develop engaging content for digital and offline channels.
- Lead public relations strategy including press release development.
Skills
Education
The marketing manager is responsible for developing and implementing integrated marketing strategies that support the hotel's revenue goals, enhance brand visibility, and drive customer engagement across all channels. The Marketing Manager plays a key role in positioning the hotel as a leading destination for hospitality, conferencing, events, and leisure.
- Plan and execute multi-channel marketing campaigns to support room nights, MICE, F&B, and leisure services
- Ensure campaigns are delivered on-brand, on-time, and within budget
- Maintain consistent brand messaging across all platforms and materials
- Develop engaging content (copy, visuals, video) for digital and offline channels
- Manage website content, SEO, paid media, and social media platforms
- Track and improve online performance, engagement, and lead generation
- Support PR efforts, media engagement, and influencer collaborations
- Monitor guest reviews and social sentiment to protect and enhance reputation
- Analyse customer data, competitor activity, and market trends
- Translate insights into actionable marketing strategies
- Work with Sales, Revenue, and Operations to align marketing efforts with commercial goals
- Create promotional materials, proposals, and event support collateral
- Ensure all marketing activities comply with POPIA, CPA, and brand guidelines
- Manage usage rights, image licensing, and supplier contracts
- Lead public relations strategy including press release development, media pitching, and crisis communication management
- Build and maintain strong relationships with media, journalists, influencers, and key opinion leaders
- Plan and manage promotional events, launches, and sponsorships to increase brand visibility and customer engagement
- Coordinate and oversee on-site and virtual promotional activities, ensuring smooth execution and effective follow-up
- Degree in Marketing / PR / Communication
- 8 years marketing / PR and promotions experience, including in media relations
- Experience in planning and delivering a Public Relations and Communications strategy including Social Media
- Ability to travel
- Ability to work shifts that meet the operational requirements
- PR skills
- Market research
- Strong English Verbal and Written Communication skills
- Business Acumen
- Digital acumen including Social Media platforms
- Networking skills
- Financial Acumen
- Cultural understanding and protocol
Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.