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A leading conservation and hospitality brand in South Africa seeks a PR Manager to build and grow the company's reputation. This role entails managing PR agencies in Europe and Asia Pacific, overseeing media relations, and creating compelling content to enhance brand presence. Ideal candidates will have 10+ years of experience in corporate communications, a passion for wildlife, and a Bachelor's degree in Journalism or related fields. High attention to detail and the ability to thrive under pressure are critical.
Work within the Marketing and Communication department to build, grow and manage the public reputation of Wilderness, specifically managing, driving and overseeing the Public Relations for Europe (with the main focus on DACH) and Asia Pacific (APAC). This includes the management of Wilderness’ PR agencies in Germany and Hong Kong (currently MMGY Lieb and Eunice Wang respectively) and directly managing media relations for Australia/New Zeland. Set, oversee and drive the annual PR strategies for these markets in line with the overall business goals and marketing objectives to grow brand awareness and ultimately drive sales and demand; focusing on key profit‑making camps, new product launches and Impact as brand differentiators. Oversee the German and Asian PR agencies and Aus/NZ media opportunities to secure quality coverage in targeted A‑list publications across all print and digital media. Target new opportunities and source and grow new relationships to drive brand awareness and grow demand. Pursue coverage outside of the safari category as well as thought‑leadership opportunities to create authority and continuously build our reputation as a pioneering brand. Support the broader Marketing team to maximise PR opportunities, targeting special interest media outlets, including family, luxury travel, lifestyle, design and wellness. Identification and promotion of story angles and compiling media pitches, ongoing media relations, overseeing the bookings of press trips with the Media Reservations team, and hosting them when required. Create newsworthy, innovative and compelling content to help build and grow Wilderness’ reputation as a world‑leading conservation and hospitality company, including, but not limited to, press releases, opinion pieces, blogs, and other PR collateral requirements as needed.
A passion for wildlife and a commitment to sustainability and conservation.
Apply for this position with us on WhatsApp. Simply send the word ‘Hi’ to +260761166303
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.