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A creative agency in Singapore is seeking an Account Executive with expertise in Chinese Singaporean culture. The role involves daily project management for clients targeting Chinese Singaporean audiences, maintaining client relationships, and ensuring campaigns resonate authentically. Ideal candidates should excel in communication both in English and Chinese, and possess strong organizational skills to navigate cultural nuances effectively. This position is critical in bridging cultural insights with advertising strategies, contributing to impactful campaigns.
We are all about the next generation. Next generation of consumers. Next generation of platforms. Next generation of content. Next generation of brands.
That’s what gets us up every day. Working with brands to be at the forefront of the next generation. To create relevant and industry-defining work. Whether it’s to better align on the brand’s business challenges, understand the people they need to reach, tell the stories they’ve always wanted to tell or to identify the best direction to get there – when brands work with us, they get a team who knows that if we don’t rethink everything, we change nothing.
https://www.dstnct.co/
We may be a creative agency but we are most certainly not in the business of advertising. We are in the business of understanding the human psyche.
We obsess over the psychology of our audience – what people are into, their pain-points and motivations, what makes them tick – we take all of that and we bring you and your brand to wherever people are – physically, virtually and emotionally.
That has allowed us to transcend conventional channels to be able to take care of a full spectrum of services for a holistic audience experience.
Working at DSTNCT means joining a group of people who are passionate about doing great work. Work that challenges the status quo. Work that inspires new ways of thinking. Work that makes people’s lives just a tad bit easier.
It’s a code that we live by. A way of life. Don’t believe us? Talk to us and we will show you a preview of our Culture Code to see what we mean.
There are a few things that make us all tick. Being open and taking chances. Taking pride in your work. Doing the right thing. Working as a team. Being resourceful and solving problems. We’ve always believed that you’re the average of the 5 people you surround yourself with. It’s time to ask yourself: What kind of people do you want to be around with?
The Account Executive with Chinese Singaporean cultural expertise is responsible for the day-to-day project management within the accounts they handle, with a particular focus on clients targeting Chinese Singaporean audiences or requiring Chinese Singaporean cultural insights. They need to have a strong understanding of the advertising/marketing landscape, Chinese cultural nuances, and be passionate about bridging these worlds effectively.
This role requires maintaining a deep understanding of Chinese Singaporean consumer behaviors, cultural sensitivities, and market trends. The Account Executive is responsible for managing client relationships, receiving new briefs, and ensuring campaigns resonate authentically with Chinese Singaporean audiences while meeting strategic objectives.
The Account Executive serves as the vital link between the agency team and the client, translating client requirements into proper briefs for managers and the creative team, with particular attention to cultural context and language considerations. They ensure that Chinese Singaporean cultural elements are appropriately and respectfully incorporated into campaign strategies.
They are also required to strictly follow the processes set out by management and manage campaign budgets, ensuring the campaign is profitable while delivering culturally appropriate and effective content.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.