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Marketing & E-Commerce Manager (FMCG Beauty Retail)
Zusammenfassung
A fast-growing beauty retail group in Singapore is seeking a strategic and hands-on Marketing & E-Commerce Manager to lead their digital and retail marketing roadmap. The ideal candidate will have at least 5 years of experience in FMCG, beauty, or lifestyle retail, with a proven track record in digital marketing and e-commerce management. This role offers competitive salary, sales-based incentives, and opportunities for career progression in a dynamic team environment.
Leistungen
Qualifikationen
- Minimum 5 years of experience in FMCG, beauty, or lifestyle retail.
- Proven success in digital marketing and brand growth.
- Experience managing online marketplaces.
Aufgaben
- Develop and execute marketing strategies for retail and e-commerce.
- Manage online marketplaces like Shopee, Lazada, and TikTok Shop.
- Lead performance marketing to achieve strong ROI.
- Oversee content strategy and creative direction.
- Drive CRM and loyalty programs based on customer data.
- Coordinate retail marketing activities and promotions.
- Track and report on digital KPIs and growth metrics.
Kenntnisse
Ausbildung
We’re a fast-growing beauty retail group representing premium local skincare brand. With a retail footprint across major malls and a rapidly expanding online presence, we aim to redefine skincare retail through innovation, storytelling, and data-driven customer experience.
We’re looking for a strategic and hands-on Marketing & E-Commerce Manager to lead the digital and retail marketing roadmap — from brand growth to conversion. You’ll own the full funnel: awareness, engagement, and sales — both online and offline.
- Develop and execute marketing strategies for retail and e-commerce channels to drive brand visibility and sales.
- Manage online marketplaces (Shopee, Lazada, TikTok Shop) and brand.com store, including campaign planning, listings, pricing, and analytics.
- Lead performance marketing (Google Ads, Meta, TikTok) with agencies or internal teams to achieve strong ROI.
- Oversee content strategy & creative direction — product launches, influencer/KOL collaborations, social media calendars.
- Drive CRM & loyalty programs, analysing customer data to improve retention and repeat purchase rates.
- Coordinate retail marketing activities — in-store promotions, POS materials, product sampling, and event collaborations.
- Track and report on KPIs — digital traffic, conversion rates, ROAS, and category growth.
- Bachelor’s degree in Marketing, Business, or related field.
- Minimum 5 years of experience in FMCG, beauty, or lifestyle retail.
- Proven success in digital marketing, e-commerce management, and brand growth.
- Strong understanding of Singapore’s beauty retail and digital consumer trends.
- Experience managing online marketplaces and retail marketing campaigns.
- Analytical mindset with comfort in using data to drive decisions.
- Excellent communication skills and leadership mindset.
- Competitive salary with sales-based incentives.
- Opportunity to shape growing beauty brands in Singapore and Southeast Asia.
- Dynamic, fast-moving team culture with strong regional exposure.
- Career progression into Regional or Brand Director roles.
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