Marketing & E-Commerce Manager (FMCG Beauty Retail)

SEUNG TAE INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A fast-growing beauty retail group in Singapore is seeking a strategic and hands-on Marketing & E-Commerce Manager to lead their digital and retail marketing roadmap. The ideal candidate will have at least 5 years of experience in FMCG, beauty, or lifestyle retail, with a proven track record in digital marketing and e-commerce management. This role offers competitive salary, sales-based incentives, and opportunities for career progression in a dynamic team environment.

Benefits

Competitive salary with sales-based incentives

Career progression opportunities

Dynamic team culture

Qualifications

• Minimum 5 years of experience in FMCG, beauty, or lifestyle retail.
• Proven success in digital marketing and brand growth.
• Experience managing online marketplaces.

Responsibilities

• Develop and execute marketing strategies for retail and e-commerce.
• Manage online marketplaces like Shopee, Lazada, and TikTok Shop.
• Lead performance marketing to achieve strong ROI.
• Oversee content strategy and creative direction.
• Drive CRM and loyalty programs based on customer data.
• Coordinate retail marketing activities and promotions.
• Track and report on digital KPIs and growth metrics.

Skills

Digital marketing

E-commerce management

Analytical mindset

Communication skills

Leadership

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

About Us

We’re a fast-growing beauty retail group representing premium local skincare brand. With a retail footprint across major malls and a rapidly expanding online presence, we aim to redefine skincare retail through innovation, storytelling, and data-driven customer experience.

The Role

We’re looking for a strategic and hands-on Marketing & E-Commerce Manager to lead the digital and retail marketing roadmap — from brand growth to conversion. You’ll own the full funnel: awareness, engagement, and sales — both online and offline.

Key Responsibilities

• Develop and execute marketing strategies for retail and e-commerce channels to drive brand visibility and sales.
• Manage online marketplaces (Shopee, Lazada, TikTok Shop) and brand.com store, including campaign planning, listings, pricing, and analytics.
• Lead performance marketing (Google Ads, Meta, TikTok) with agencies or internal teams to achieve strong ROI.
• Oversee content strategy & creative direction — product launches, influencer/KOL collaborations, social media calendars.
• Drive CRM & loyalty programs, analysing customer data to improve retention and repeat purchase rates.
• Coordinate retail marketing activities — in-store promotions, POS materials, product sampling, and event collaborations.
• Track and report on KPIs — digital traffic, conversion rates, ROAS, and category growth.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 5 years of experience in FMCG, beauty, or lifestyle retail.
• Proven success in digital marketing, e-commerce management, and brand growth.
• Strong understanding of Singapore’s beauty retail and digital consumer trends.
• Experience managing online marketplaces and retail marketing campaigns.
• Analytical mindset with comfort in using data to drive decisions.
• Excellent communication skills and leadership mindset.

What We Offer

• Competitive salary with sales-based incentives.
• Opportunity to shape growing beauty brands in Singapore and Southeast Asia.
• Dynamic, fast-moving team culture with strong regional exposure.
• Career progression into Regional or Brand Director roles.