Marketing jobs in United States

Position: Marketing Specialist

Responsibilities:

• Social Media Management:
• Develop, schedule, and publish engaging content across social media platforms. Monitor and respond to direct messages (DMs) to enhance customer interaction and brand loyalty.
• Digital Advertising:
• Plan, execute, and optimize ad campaigns on social media to drive bookings and brand awareness.
• Website & App Tracking:
• Monitor and analyze website and booking app performance using tracking tools to provide actionable insights for marketing strategies.
• Google Map Management:
• Create and set up new branch listings on Google Maps to ensure all company locations are accurately represented.
• Monitor and respond to customer reviews and ratings on Google Maps to maintain a positive online reputation.
• Generate and analyze monthly reports on Google Maps performance, including customer
• engagement, reviews, and ranking trends.
• External Booking Platforms Management:
• Manage content, bookings, and promotions on external platforms such as Booking.com, Rent a Car aggregators, and Gosteer to maximize visibility and conversions.
• Internal Communications:
• Coordinate internal events, develop and distribute newsletters, and communicate employee offers to improve team morale and engagement.
• Company Communication Channels:
• Oversee communication tools including company email systems and messaging platforms like Wati, ensuring timely and effective communication.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in social media content creation, scheduling, community management, and digital advertising.
• Hands-on experience with website analytics and tracking tools (e.g., Google Analytics).
• Proficiency in digital communication tools (email marketing software, WhatsApp Business API/Wati, content management systems).