puestos de Digital Marketing en United States

Job Summary

The E-commerce Manager oversees the company’s online presence and digital booking platforms, ensuring a seamless, user-friendly experience that maximizes online bookings and customer satisfaction. This role is responsible for developing and executing e-commerce strategies, managing digital marketing campaigns, and collaborating with operations, customer service, and IT teams to drive revenue and enhance the customer journey.

Key Responsibilities

• Online Booking Platform Management:
• Oversee the day-to-day operation of the company’s digital booking and reservation systems.
• Ensure accurate and up-to-date service listings, pricing, availability, and promotional offers.
• Monitor platform performance, troubleshoot issues, and implement improvements for optimal user experience.
• Digital Marketing & Customer Acquisition:
• Develop and execute digital marketing strategies to drive traffic and online bookings (SEO, PPC, email marketing, social media).
• Manage online advertising campaigns and partnerships to attract new customers and retain existing ones.
• Customer Experience Optimization:
• Continuously improve the online customer journey, from booking to post-service follow-up.
• Analyze customer feedback and behavior to identify opportunities for enhancing satisfaction and loyalty.
• Data Analytics & Reporting:
• Track key performance indicators (KPIs) such as booking conversion rates, bounce rates, revenue, and customer satisfaction.
• Generate regular reports and actionable insights to guide strategic decisions.
• Content & Brand Management:
• Oversee the creation and management of online content, ensuring it aligns with brand values and service offerings.
• Manage social media presence and engage with customers to build brand awareness and loyalty.
• Innovation & Trend Awareness:
• Stay updated on industry trends, digital innovations, and competitor strategies to keep the company competitive.

Qualifications & Skills

• Education:
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience:
• 3+ years of experience in e-commerce, digital marketing, or online booking management, preferably in the service industry.
• Skills:
• Strong understanding of digital booking platforms and e-commerce technologies.
• Proficiency in digital marketing tools (Google Analytics, SEO, PPC, CRM - Hubspot).
• Excellent analytical, organizational, and communication skills.
• Ability to manage multiple projects and collaborate with diverse teams.
• Experience with UX/UI principles and customer journey optimization.