Digital Marketing Executive – Temporary 6 month role

Informa Group Plc.; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading events organization in Saudi Arabia seeks a Digital Marketing Specialist for a 6-month temporary role. You will lead and execute digital marketing campaigns for major events, manage budgets, and collaborate with creative teams to develop content strategies. The ideal candidate has a Bachelor's degree in Marketing or related field and experience in campaign management.

Qualifications

• Experience in leading/executing digital marketing campaigns including organic and paid.
• Excellent proficiency in English; Arabic is a bonus.
• Ability to manage campaign budgets.

Responsibilities

• Lead and execute digital marketing campaigns.
• Plan, launch, and manage campaigns across multiple platforms.
• Develop content strategy with marketing and creative teams.
• Monitor and optimize campaign performance using analytics.

Skills

Digital marketing campaign management

Web analytics

Content strategy development

Audience targeting

Creative content creation

Communication skills

Education

Bachelor's degree in Business, Communications, or Marketing

Tools

Google Analytics 4

Looker Studio

UTM tracking

Google Tag Manager

Job description

Overview

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape – the largest events in the world in their respective fields of tech and real estate; Black Hat MEA – a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East – the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Responsibilities

• Lead and execute digital marketing campaigns for specific events / products and sector-specific campaigns
• Plan, launch, and manage end-to-end digital marketing campaigns across multiple platforms (Meta, LinkedIn, Google etc…) to promote various trade shows.
• Partner with sales, project, and marketing team to work out effective marketing campaigns that engage target audiences and deliver measurable results.
• Translate high-level marketing strategies into practical campaign metrics, including acquisition, engagement, retention, and brand awareness goals. Develop new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
• Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and ROI.
• Utilize marketing analytics and reporting tools such as Looker Studio, Google Analytics 4 (GA4), and UTM tracking to monitor and optimize campaign performance. Ensure accurate campaign measurement through Google Tag Manager (GTM).
• Work with the analytics team and agencies to build weekly reports and suggest optimisation strategies
• Leverage audience insights to better target and create personalised marketing content that resonate with the right audience at the right time.
• Manage and optimise campaign budgets, ensuring spend is aligned to key performance metrics.
• Champion a data-driven marketing culture, using analytics to continuously refine campaign performance, audience engagement, and ROI.

Qualifications

• Bachelor’s degree in Business, Communications, or Marketing, or an equivalent combination of practical and relevant experience.
• Experience in leading/executing digital marketing campaigns including organic and paid campaigns for projects/events/products.
• Effective knowledge and experience in web channels, social media, web analytics, emails marketing system, database management systems.
• Excellent language proficiency in English; Ability to speak and write in Arabic is a bonus.
• Excellent verbal and written communications skills.
• Creative mind-set towards designing and content creation.
• Desire to develop skills and knowledge.
• Possess a knack for multi-tasking and take pride in flawless work.
• Dynamic team player.

Additional Information

Please note this is a temporary role for 6 months.

We don’t just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.