Events Marketing Manager - Saudi National

Informa PLC; Riyadh; On-site; SAR 60,000 - 80,000; Full time

Job summary

A leading events organization is seeking a Marketing Manager to design and execute marketing strategies to achieve commercial objectives in Riyadh. The role involves managing digital marketing campaigns, analyzing performance metrics, and enhancing customer engagement. Ideal candidates will have a background in digital marketing, a Bachelor's degree, and experience working with stakeholders in Saudi Arabia. Join a team committed to innovation and growth, with opportunities for personal development.

Benefits

Medical Insurance for individual and family

Annual leave – 25 days

Remote working on Sundays

Working anywhere – 1 month per year

Qualifications

• Minimum of 3 to 4 years’ experience as Marketing Manager.
• Strong understanding of digital marketing and direct marketing.
• Experience with Saudi Ministries is preferred.

Responsibilities

• Execute marketing strategy for inbound and outbound campaigns.
• Drive online traffic, leads, and conversions.
• Monitor and report on campaign performance.

Skills

Digital marketing

Analytical mindset

PPC and SEO

Time management

Copywriting skills

Education

Bachelor’s Degree

Tools

Eloqua

Adobe Analytics

Adobe Target

Job description

Overview

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Over the next 12 months Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia. Tahaluf enjoys support from Gov and Non Gov Organisations at the apex of Saudi’s B2B and B2C large-scale events scene and partners with major brands.

Be part of something BIG! Building on the success of record-breaking events and bringing iconic Informa brands to the Kingdom, Tahaluf is an ambitious and highly committed team that encourages personal development and new opportunities.

Job Description

We are building awe-inspiring experiences, launching award-winning brands, and scaling faster than any event organiser in history. Take a leap with Tahaluf, and you will:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. This includes brand work, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

KEY RESPONSIBILITIES:

• Ownership and accountability for executing marketing strategy, management, and optimisation for both inbound and outbound marketing campaigns.
• Delivers on strategic KPIs by driving online traffic, leads and conversions with ongoing results presented in regular updates.
• Understands visitor and exhibitors’ digital behaviour through continual testing and reporting on channel and campaign performance to optimise plans. This includes using Adobe Analytics, Google Analytics and other platforms to spot issues and opportunities.
• Benchmarks and sets new KPI targets to measure and elevate the performance of digital marketing campaigns.
• Work with supporting agencies to develop the strategy and setup of all paid campaigns.
• Measure and optimize paid marketing using vendor dashboards, Google Analytics, and marketing analytics reports.
• Identify evolving SEO practices and collaborate with internal stakeholders and external agencies to develop new campaigns.
• Develop new and creative organic search growth strategies for each stage of the customer lifecycle, aligned with digital trends and platforms of various markets.
• Collaborate with content marketing and blog contributors to create high-quality content around relevant terms.
• Manage and improve organic search performance and goal-setting based on CTR, traffic, and conversions.
• Design and implement testing and optimisation strategies (including A/B testing, landing pages and CTAs).

LEADERSHIP

• Work with line reports & marketing team to ensure successful delivery of campaigns in line with KPI’s, event and divisional strategy.
• Line manages digital marketer/s to implement campaign strategies.
• Provide guidance, feedback and inspiration to line reports.

ANALYSIS & INSIGHT

• Monitor campaign performances by producing relevant and timely reports.
• Recommend changes to campaign execution based on data insights.
• Identify trends and insights, and optimise spend and performance.
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

PLANNING & CAMPAIGN MANAGEMENT

• Plan marketing campaigns to meet objectives – visitor attendance, exhibitor acquisition.
• Monitor operational plans and ensure adherence to deadlines (Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Assist marketing managers with budget development and ensure digital components are up to date.

MARKETING EXECUTION

• Identify target universe and key segments within it.
• Develop personas, value propositions and messaging for each segment for each product.
• Ensure timely, relevant communications across digital channels and optimise for each channel.
• Significant experience in a digital marketing role at manager level.
• Experience with Eloqua, Adobe Analytics and Adobe Target.
• Analytical mindset with capability for web and email A/B testing.
• PPC and SEO experience.
• Excellent time management and ability to juggle multiple projects.
• Self-motivated with ability to work independently and with multiple stakeholders.
• Proven experience of hitting digital channel KPIs and a passion for digital marketing.
• Clear communication, both written and verbal, and the ability to articulate ideas persuasively.
• Database development and growth including segmentation and personalisation.
• Deadline and target driven.
• Excellent verbal and written skills (English; Arabic advantageous).

Qualifications

• Minimum of 3 or 4 years’ experience as Marketing Manager
• Bachelor’s Degree or equivalent experience
• Saudi National is required
• Experience with Saudi Ministries is preferred
• Events experience is highly preferable

Background Knowledge, Skills & Experience

• Strong understanding of digital (PPC, SEO, online advertising) and direct marketing
• Database development and growth including segmentation / advanced targeting
• Building relationships with partners and stakeholders
• Analytical and questioning mindset
• Experience with design and print suppliers/agencies
• Strong copywriting skills
• Deadline and target driven
• Ability to work in a pressurised environment
• Excellent verbal and written communication in English and Arabic
• Proficient in MS Office including PowerPoint, Word and Excel
• Technology savvy and able to adopt new solutions quickly

Additional Information

What you will get

Core Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 1 month per year

Local Relocation Package (if eligible):

• Paid flight to Riyadh – individual and family (up to three children)
• 30 days accommodation or serviced apartment from arrival date, or SAR 5,000 one-off payment
• Up to SAR 2,500 reimbursement of shipping costs

We celebrate diversity and welcome applicants from all backgrounds. We provide a disability-friendly environment. If you require any support or adjustments for interviews, please let us know.