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Paid Media Specialist – Mobile Apps
Job summary
A leading gaming company is seeking a UA professional to drive growth in mobile ventures. This role involves planning and optimizing campaigns across platforms like Meta, Google, TikTok, and more. Candidates should have proven experience in Mobile Gaming UA and ASO for iOS and Android. A data-driven mindset and understanding of metrics such as CPI and retention are crucial. The position is based in Riyadh or can be remote.
Qualifications
- Proven experience in Mobile Gaming UA.
- Strong hands-on experience with ASO for iOS and Android.
- Deep understanding of CPI, LTV, retention, and funnels.
Responsibilities
- Plan, run, and scale UA campaigns for mobile games.
- Manage paid acquisition across various platforms.
- Optimize CPI, CPA, retention, and ROAS.
Skills
Tools
This role is for gaming growth professionals only - not HR, recruitment, or general marketing.
- Plan, run, and scale UA campaigns for mobile games
- Manage paid acquisition across Meta, Google, TikTok, Snapchat, Unity
- Optimize CPI, CPA, retention, and ROAS
- Own ASO for Apple App Store & Google Play (keywords, creatives, A/B tests)
- Analyze performance, creatives, and funnels to drive growth
- Work closely with product, design, and development teams
- Support game launches, updates, and live ops campaigns
- Proven experience in Mobile Gaming UA
- Strong hands‑on experience with ASO (iOS & Android)
- Deep understanding of CPI, LTV, retention, funnels
- Experience with MMPs (Appsflyer, Adjust, etc.)
- Data‑driven and performance‑focused mindset
- Experience in MENA gaming markets
- Background in mobile or console games
- Experience working with influencers for game growth
- HR or recruitment
- Social media or content marketing
- General digital marketing profiles
Only UA / Mobile Gaming professionals will be considered.
Location: Riyadh or Remote
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.