Digital Marketing Senior / Expert

Integrated Solutions Tawantech; Saudi Arabia; On-site; SAR 149,000 - 225,000; Full time

Job summary

A leading digital solutions provider in Saudi Arabia is seeking a results-driven Digital Marketing Specialist/Manager to oversee marketing campaigns and analyze customer journeys. The ideal candidate will develop and implement comprehensive digital marketing strategies while serving as the single point of contact for all marketing initiatives. Strong expertise in data-driven decision-making and digital marketing tools is required.

Qualifications

• Proven experience in digital marketing with a strong focus on ROI management.
• Ability to analyze user journeys and funnels to improve customer experience.
• Familiarity with various digital marketing channels and analytics tools.

Responsibilities

• Monitor and evaluate the ROI for all marketing campaigns.
• Analyze user journeys and identify friction points.
• Develop and implement comprehensive digital marketing strategies.

Skills

Digital marketing strategies

Data-driven decision making

Campaign performance optimization

User experience analysis

Job description

Overview

We are seeking a results-driven Digital Marketing Specialist/Manager to join our team. The ideal candidate will be responsible for overseeing the ROI of marketing campaigns, analyzing customer journeys and funnels, and acting as the single point of contact (SPOC) for all marketing initiatives. This role requires a deep understanding of digital marketing strategies, data-driven decision-making, and the ability to align marketing efforts with the overall digital roadmap.

Key Responsibilities

• Campaign ROI Management
  • Monitor and evaluate the return on investment (ROI) for all marketing campaigns.
  • Identify areas for optimization to maximize campaign performance.
  • Prepare regular performance reports for stakeholders, providing actionable insights.
• Analyze funnels of experience and journeys
  • Analyze user journeys, funnels, and overall customer experience across digital platforms.
  • Identify friction points and opportunities for improving engagement and conversion.
  • Collaborate with UX/UI and product teams to enhance user experience based on data-driven insights.
• Digital Marketing Expertise
  • Develop and implement comprehensive digital marketing strategies, including social media, paid campaigns, SEO/SEM, email marketing, and content marketing.
  • Stay updated with industry trends, tools, and best practices to ensure competitive advantage.
  • Optimize marketing efforts using analytics tools and performance metrics.
• SPOC for Marketing & Digital Roadmap
  • Serve as the single point of contact (SPOC) for marketing initiatives across departments.
  • Represent the marketing team in strategic planning discussions, ensuring alignment with the digital roadmap.
  • Coordinate cross-functional teams to ensure timely execution of marketing plans.