Web Lead

The Access Group; Kuala Lumpur; Hybrid; MYR 50,000 - 70,000; Full time

Job summary

A business management software provider in Kuala Lumpur is seeking an experienced digital marketer to enhance user experiences on commercial websites. You will be responsible for driving lead generation and optimizing conversion rates through SEO, CRO, and UX strategies. The ideal candidate has strong data analysis skills and a passion for delivering exceptional digital results. Join a vibrant team dedicated to fostering a supportive and inclusive work environment.

Benefits

25 days of leave

Health contributions

Charity days

Qualifications

• Experience in a digital marketing role.
• Ability to report on performance accurately.
• Experience with both on- and off-page SEO.

Responsibilities

• Drive lead generation through website experiences.
• Analyze website performance and provide recommendations.
• Manage onsite optimizations and content updates.

Skills

Digital marketing experience

SEO knowledge

CRO expertise

UX skills

Data analysis

Tools

Google Analytics

SEMrush

Various CMS

Job description

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

About you:

We’re looking for an experienced digital marketer with strong skills in large website projects, UX, CRO and SEO to join our digital team.

This is an exciting time to join Access and you’ll be getting stuck in straight away so we’re looking for someone who really knows digital and has great experience to draw from.

We need someone with deep knowledge of the core principles of SEO, CRO and UX and has proven experience of spearheading positive change while baking in best practice, your results should speak for themselves.

You’ll be a data-driven problem solver and not afraid to challenge the status quo. You’ll have a skill for communicating technical information in an accessible way.

Day-to-day, you will:

• Driving lead generation through creating best in class user experiences on commercial websites
• Obsessing about onsite conversion to lead
• Providing analysis of website performance to the Digital Product Owner and recommendations for test and learn initiatives
• Managing and delivering onsite optimisations and content updates
• Focus on SEO and improving technical, content and offsite initiatives
• Technical partner to Digital Product Owner
• Needs to be commercial and customer focused

Your skills and experiences might also include:

• Previous experience in a digital marketing role
• Project management – especially the delivery of technical projects
• Data literate and good numeracy skills – demonstrated by ability to report on performance in an accurate and accessible way
• Development and delivery of technical/digital requirements
• Use and experience of various CMS – Umbraco not essential but is a bonus
• Will have experience in using a wide range of digital tools
  • Google Analytics
  • Search Console
  • Optimize or similar
  • SEMrush or similar
  • Heatmapping e.g Clarity, HotJar
  • Looker Studio or similar
• Experience in the technical, on- and off-page aspects of SEO
• Experience in UX and on-site optimisation (CRO)

KPIs

• Conversion rates, leads and quality of leads
• Organic traffic

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence.

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.

Love Work. Love Life. Be You.