USER MARKETING MANAGER

All Happy; Seberang Perai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing company in Malaysia is seeking a marketing professional to develop and execute innovative marketing strategies. You will monitor market trends and competitor strategies, empower online marketing capabilities, and optimize marketing effectiveness. Ideal candidates have expertise in digital marketing, strong project management skills, and a keen insight into the retail industry. Join us to drive successful marketing campaigns and enhance brand performance.

Qualifications

• Possess professional knowledge of third-party new media platform marketing.
• Able to formulate long-term marketing strategies based on market changes.
• Proficient in using data analysis tools for marketing decisions.
• Strong project management skills for efficient marketing execution.
• Possess innovative thinking to design novel marketing campaigns.
• Excellent communication skills for smooth cooperation between teams.
• Keen insight into retail industry and marketing opportunities.

Responsibilities

• Develop and execute marketing strategies for new marketing channels.
• Monitor market trends and analyze competitors' strategies.
• Empower online marketing capabilities across all units.
• Coordinate data analysis for marketing effectiveness.
• Prepare and manage marketing budgets and evaluate ROI.
• Participate in planning and execution of new marketing projects.

Skills

Digital Marketing Expertise

Strategic Planning Ability

Data Analysis Ability

Project Management Skills

Innovative Thinking

Communication and Coordination Skills

Business Acumen

Tools

Data Analysis Tools

Job description

Responsibilities

• Marketing Strategy Planning and Execution: Responsible for developing marketing strategies for third‑party new marketing channels, ensuring consistency between online and offline marketing activities, enhancing the sales capabilities of offline stores, and improving brand awareness and customer engagement.
• Market Trends and Competitor Analysis: Monitor market trends such as new marketing and consumer preferences to maintain the cutting‑edge nature and innovation of marketing strategies; analyze competitors' marketing strategies, identify opportunities and threats, and develop response strategies.
• Empowering Marketing Capabilities such as TikTok: Responsible for empowering the online marketing capabilities of all operating units nationwide, conducting unified planning and construction of the end‑to‑end operation chain of new marketing in terms of standards, processes, mechanisms, and tools, ensuring continuous iteration of new marketing capabilities.
• Key Brand Introduction, Cooperation, and Negotiation
• Marketing Effectiveness Optimization: Coordinate data analysis and insights for new marketing activities such as TikTok, regularly evaluate the execution effect of new marketing activities, promptly identify trends or anomalies, optimize marketing strategies, and improve conversion rates and customer satisfaction.
• Budget Management and Performance Analysis: Prepare and manage marketing budgets to ensure reasonable resource allocation and cost‑effectiveness; regularly evaluate the ROI (Return on Investment) of marketing activities and adjust strategies to optimize results.
• OMO (Online‑Merge‑Offline) New Marketing Projects: Participate in project planning, execution, monitoring, and evaluation.

Job Requirements

• Digital Marketing Expertise: Possess professional knowledge of third‑party new media platform marketing, understand platform algorithms and user behavior.
• Strategic Planning Ability: Able to formulate long‑term marketing strategies and flexibly adjust them according to market changes.
• Data Analysis Ability: Proficient in using data analysis tools, able to extract insights from data and guide marketing decisions.
• Project Management Skills: Possess strong project management skills, able to efficiently plan and execute marketing projects.
• Innovative Thinking: Possess innovative thinking, able to design novel marketing campaigns to attract user attention.
• Communication and Coordination Skills: Possess excellent communication and coordination skills, able to cooperate smoothly with different teams and departments.
• Business Acumen: Possesses keen insight into the retail industry and market, capable of identifying and seizing marketing opportunities.

Key Experience Requirements

• Douyin Marketing Experience: Experience in successfully implementing marketing campaigns on new media platforms such as Douyin.
• Retail Industry Experience: Marketing or project management experience in the retail industry or related fields.
• Brand Partnership Experience: Experience in negotiating and introducing collaborative projects with key brands.
• Change Management Experience: Experience in managing marketing change projects, capable of guiding the organization to adapt to new marketing strategies.